WINNERS in the 16th Annual Internationalist Awards for Innovation in Media
Brand | Name of Entry | Agency
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GRAND PRIX
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Grand Prix | Ally Financial | Changing the Game for Women’s Sports | EssenceMediacom USA
Grand Prix | Apollo | Everything Blurry | MEDIAPLUS Germany
Grand Prix | Dacia | Hacking The Outrage: How to Sell Cars Online (Fast) | OMD Germany
Grand Prix | L’Enfant Bleu | The Hidden Story | Havas Play France
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PLATINUM
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Platinum | Barbie (Warner Bros. Discovery UK & Ireland) | Pink Sky Thinking | PHD UK
Platinum | Elections Quebec | Reverse the Trend | Cossette Media Canada
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GOLD
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Gold | AB InBev | Stella & The Bear | Starcom USA
Gold | Air Canada | Vibes from Down South | Cossette Media Canada
Gold | ALDI | Nur Nur Natur | PHD Germany
Gold | ALDI | Expensive? Nope, ALDI! | PHD Germany
Gold | Ally Financial | The Milestone Initiative | EssenceMediacom USA
Gold | Alpine | AI Checking | Havas Play France
Gold | Audible | Audible Breakthrough | Wavemaker USA
Gold | Avianca | Using Machine Learning for Real-Time Bidding Optimization | Globant Create
Gold | Canadian Tire | Show Me the Money | Touché! Canada
Gold | Carrefour | Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time | Arena Media Spain
Gold | ClimatePartner | GreenGRP | MEDIAPLUS Germany
Gold | CUPRA | Data-Driven Dealerships | PHD Germany
Gold | Domino’s | Modeling Media Playbook for Growth | Havas Media Network India
Gold | Dove (Unilever) | #TurnYourBack | Mindshare USA
Gold | eBay | Twiggy | EssenceMediacom USA
Gold | F/A/Q Health Foundation | UpdateHIV – A campaign to rebrand HIV | MEDIAPLUS Germany
Gold | Foundation to Combat Antisemitism | #StandUptoJewishHate | Mindshare USA
Gold | Gran Centenario Tequila | Passion You Can Taste: Gran Centenario at the World Cup | Havas Media Network USA
Gold | Hiki | #AutisticOutLoud | Mindshare USA
Gold | Hinz&Kunzt / Hamburger Kunsthalle | The Homeless Gallery | MEDIAPLUS Germany
Gold | Hogwarts Legacy (Warner Bros. Interactive Entertainment) | Hogwarts Legacy | PHD UK
Gold | HORNBACH | SquareMedia m² | MEDIAPLUS Germany
Gold | HSBC | VIBA | PHD International
Gold | JBL | JBL Peaks on Peaks “Shred The Runway” | Havas Media Network USA
Gold | Knorr (Unilever) | Eat more Veggies feat. Sing my Recipe | PHD Germany
Gold | Long COVID Europe | Long COVID Mode | MEDIAPLUS Germany | Saint Elmo´s Germany
Gold | McDonald’s | Let’s Play McDelivery | OMD Germany
Gold | McDonald’s | Shirin David x McDonald’s: We’re Lovin’ It | OMD Germany x Scholz & Friends
Gold | McDonald’s | Turning Happy Meal into Family Soul Food | Starcom Taiwan
Gold | McDonald’s | Grimace’s Birthday Gets Out of Hand | Starcom USA
Gold | Motatos | Inflation-Targeting | MEDIAPLUS Germany
Gold | Novo Nordisk | Thick Skin | Wavemaker USA
Gold | Old El Paso (General Mills) | Mess Free Hero | Mindshare USA
Gold | Orange | Phone2Gold | Havas Play France
Gold | Pampers (Procter & Gamble) | Pampers Blowout Barrier | Carat USA
Gold | Pedigree | Adoptable Playlist | EssenceMediacom USA
Gold | PENNY | Penny From The Block | OMD Germany
Gold | Ring | More German Goes Not | OMD Germany
Gold | Scotiabank | Hockey Jersey | PHD Canada
Gold | Sico | Honoring Quebec | PHD Montreal
Gold | Tyson Foods | Impact Index | Mindshare USA
Gold | Uber One | Good as Gold | EssenceMediacom USA
Gold | WWF Germany | Bee Radio | MEDIAPLUS Germany
Gold | ZDF | The Swarm is coming. | MEDIAPLUS Germany
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SILVER
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Silver | Abbott | Smart Lunch Box: Making a Healthy Diet Easier and Happier | Spark Foundry Taiwan
Silver | Arm & Hammer (Church & Dwight) | The Mad Science Lab | Wavemaker USA
Silver | Ben & Jerry’s (Unilever) | NIce Cream, Nice Stream! | PHD Germany
Silver | Bridgestone | Highway Illusion | MEDIAPLUS Middle East
Silver | Canadian Tire | Motomaster: Getting You There for Moments that Matter | Touché! Canada
Silver | Castrol | Castrol’s 360 Walmart Garage | Mindshare USA
Silver | growney | THE RISE | MEDIAPLUS Germany
Silver | Kia Netherlands | Kia Outdoor Legends – A Gen Z Gaming Experience | Havas Play Netherlands
Silver | McDonald’s | Happy Ramadan | OMD Germany x Scholz & Friends
Silver | McDonald’s | Redefining Love | Starcom USA
Silver | Mercedes Benz | The Chameleon Stunt | OMD Germany
Silver | NIKON | Golden Billboard | MEDIAPLUS Germany
Silver | Philips Healthy Living Labs & Levis | Cross-Brand Exploration | OMD China
Silver | REWE | Data Beats Flyers: Local Offers on the Big Screen | OMD Germany x AdAlliance
Silver | Shea Moisture | We Are Hair | PHD Canada
Silver | Vital Farms | Vital Farms Put An Egg on It Campaign | dentsu X USA
Silver | Volkswagen | AUTOPIA | PHD Germany