Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our seventeen-year history of honoring inspirational case studies from around the globe!
Given that the Internationalist Awards for Innovation in Media are based on a point-scoring system and case study entries compete equally across all classifications, there is no preset number of winners for any award designation.
This is our WINNERS LIST. More trends and analyses will be forthcoming.
GRAND PRIX WINNERS
This year, six brands achieved the high honor of being named Grand Prix winners. This year’s Grand Prix all drove extraordinary sales or market share through innovative approaches to branding.
- ALDI – Only Christmas Feels Like This; Submitted by PHD Germany
- Kaufland – TurboKaddy; Submitted by OMD Prague, Czech Republic
- Pop-Tarts (Kellanova) – Unfrosted: Not Brought to You by Pop-Tarts; Submitted by Starcom USA
- Puma – Turning Sports into Cinema – See the Game Like We Do; Submitted by Havas Media Argentina
- Schäferei Stücke – Rainbow Wool; Submitted by MEDIAPLUS Germany
- Volkswagen – Sans Emission; Submitted by Touché! Canada
PLATINUM WINNERS
Eight case studies stood out as special Platinum winners with exceptional scores– or tallies greater than Gold Winners, but just below Grand Prix level.
- Adbul Latif Jameel Motors – The Treeless Map; Submitted by SERVICEPLAN & MEDIAPLUS Middle East
- Best Buy – Best Buy: Imagine That; Submitted by Starcom USA
- Fundación Coquito – Let’s Take Care of the Coquimbanos: A Goal for Men’s Health; Submitted by Havas Play Chile
- IKEA – This is an IKEA store; Submitted by OMD Philippines
- John Deere – John Deere’s First “Chief Tractor Officer”; Submitted by Mindshare USA
- McDonald’s – Breakfast is ready! Submitted by OMD Germany
- Rügenwalder Mühle – #WURSTPROMOTER; Submitted by MEDIAPLUS Germany
- The BBC – Betrayal is Back: The BBC’s Sinister Strategy to Hook a New Generation; Submitted by Havas Media Manchester UK
GOLD WINNERS
This is the greatest number of GOLD and SILVER winners ever acknowledged in these awards. With their inspirational and effective initiatives, the remarkable winners are the heart of moving marketing forward. The Internationalist will profile each of these cases in the coming months.
- Abdul Latif Jameel Motors – Toyota reclaims Toyota; Submitted by SERVICEPLAN & MEDIAPLUS Middle East
- AC MILAN – HER NAME IN THE GAME; Submitted by MEDIAPLUS & SERVICEPLAN Italy
- Air Canada – MUSICAL TRAVEL GUIDES; Submitted by Cossette Media Canada
- Anzen Health – 855-HOW-TO-QUIT-(OPIOIDS); Submitted by MEDIAPLUS Germany | MEDIAPLUS North America
- Audi – SlickBait with Perfect Pics – Audi’s AI Drives Clicks! Submitted by PHD Germany
- Bitburger – Bitte come to Germany; Submitted by OMD Germany
- British Heart Foundation– Streams of (Un)consciousness; Submitted by PHD UK
- Continente – From Transactions to Tributes: How Continente Turned Shopping Data into a Personalized Year-End Celebration; Submitted by Arena Media Portugal
- Doritos – Silent Doritos; Submitted by OMD UK
- Dove (Unilever) – #KeepHerConfident; Submitted by Mindshare USA
- EE – EE Game Day 2024: The UK’s Biggest Gaming Arcade – Play Anywhere, Win Everywhere! Submitted by Havas Play UK
- EE – EE x Support. It’s In Your Hands; Submitted by Havas Play UK
- Foodpanda – Feeding Success: foodpanda’s Pyramid of Growth; Submitted by Spark Foundry Taiwan
- Ford – Ford x Sydney Sweeney; Submitted by Mindshare USA
- HORNBACH – Listen to Your Hands; Submitted by MEDIAPLUS Germany
- IKEA – Start Up the Start-Up: A New Chapter for Modern Offices; Submitted by Starcom Taiwan
- Jameel Motorsport – The Playable Takeover; Submitted by SERVICEPLAN & MEDIAPLUS Middle East
- LVMH – The Billboards’ Breach: Elevating LVMH’s Brand Presence at Paris 2024; Submitted by Havas Play France
- Magnum (Unilever) – Ice Ice Maybe? With Data, Baby! Submitted by PHD Germany
- McDonald’s – Slavik Junge – On Mecces Neck; Submitted by OMD Germany x Scholz & Friends
- McDonald’s Spain – Halloween: Good Scares; Submitted by Globant Spain
- MediaMarktSaturn – The Gear-Up Express; Submitted by MEDIAPLUS Germany
- PENNY – PENNY’s TV Kitchen Takeover; Submitted by OMD Germany x AdAlliance
- PetPace – Animal Alerts; Submitted by MEDIAPLUS Germany
- Privateer – Space Trash Signs; Submitted by MEDIAPLUS Germany
- Renault – Sponsoring Jersey; Submitted by Havas Play France
- REWE – RTRDP-DCO; Submitted by OMD Germany
- Samsung – Decoding Doubt: Selling Through Uncertainty; Submitted by Starcom Taiwan
- Sheba (Mars) – Sheba Gravy Race; Submitted by EssenceMediacom USA
- Smirnoff (Diageo) – We Do We; Submitted by Touché! Canada
- SPARK! Philippines – The KITA Initiative: Making Women-Owned Businesses Seen, One Sign at a Time; Submitted by Havas Ortega, Philippines
- Starcom – The Love Atomic Habit; Submitted by Starcom Taiwan
- Telstra – Santa AI; Submitted by OMD Australia
- The British Red Cross – The Sound of Impact: How British Red Cross Used the Power of Audio to Drive Donations; Submitted by Havas Media UK
- Uber – Making Local Media ‘Uber Contextual; Submitted by PHD UK
- V&A – If you’re into it, it’s in the V&A; Submitted by PHD UK
- Volkswagen – 50 Years of Golf: Legacy Meets Gen Zee! Submitted by PHD Germany
- WELLS – Wells: The Campaign That Redefined Beauty and Well-Being; Submitted by Arena Media Portugal
- WWF Germany – Save What You See; Submitted by MEDIAPLUS Germany | Saint Elmo’s Germany
SILVER WINNERS
- ACCOR – ALL Surfin’ the Seine; Submitted by Havas Play France
- AdventHealth – Feel Whole Promise; Submitted by Parity USA
- Air Transat – Win Back Sunlight; Submitted by Sid Lee Media Canada
- ALDI – PESO’s our Game, What’s Your Claim? Submitted by PHD Germany
- BMW – Real Estate to Road: The Data-Driven BMW Journey; Submitted by Starcom Taiwan
- Booking.com – Travel the Screen; Submitted by Mindshare USA
- Burberry – Burberry x Xiaohongshu: Build Community Vibe with Luxury Experiences; Submitted by OMD China
- Burgenland Tourismus – Future Targeting for Burgenland Tourism; Submitted by Mediaplus Austria
- Frontpro – The Dogventure Score; Submitted by OMD Germany
- Hellmann’s Mayonnaise (Unilever) – Hellmann’s Mayo Cat; Submitted by Mindshare USA
- Hyundai – IONIQ 5 N: The Electric Thrill That Converts Petrolheads; Submitted by Havas Play Netherlands
- Knorr (Unilever) – #Mod; Submitted by PHD Germany
- McDonald’s – Feel the Warmth: How McCafé Warmed Hearts; Submitted by OMD Germany
- McDonald’s – Retrieve Haters’ Love; Submitted by Starcom Taiwan
- Red Bull – The Rave Board, The Billboard that Became a Club; Submitted by Havas Play Netherlands
- Renault – IRL x IRL: The interactive R5 Launch; Submitted by OMD Germany
- Samsung – Transforming Learners to Leaders; Submitted by Starcom Taiwan
- Takis (Grupo Bimbo) – Takis: Face the Intensity; Submitted by PHD Media Limited
- Uber Eats – Uber Gots Talent; Submitted by Touché! Canada
- Visa – Visa Live at Le Louvre; Submitted by Starcom USA
ABOUT THE AWARDS:
Now in its seventeenth year, The Internationalist Awards for Innovation in Media showcase how inspiring case studies are evaluated for their insights, strategy, and results. Judging is anonymous through online forms and by marketers who are part of The Internationalist community or ANA members. Each judge reviews approximately 15 entries per session, ensuring that case studies receive fair consideration.
Unlike many awards that recognize the best in a single category, these awards enable all entries to be judged as examples of worldwide best practices; winners are those with the highest point scores. There is not a predetermined number of bronze, silver, gold, or grand prix winners; again, these designations are determined by point scores.
ABOUT THE INTERNATIONALIST:
THE INTERNATIONALIST focuses on the reinvention of marketing around the globe by connecting the people and ideas in international marketing, advertising, and media through content, insights, case studies, and peer-to-peer marketer Think Tanks, Awards, and Summits- all to better serve the needs of this community. Marketer-driven, The Internationalist is now in its twenty-second year and was founded by former Ad Age and CNBC executive Deborah Malone. The Internationalist is especially proud of its Marketing Makes a World of Difference™ initiative and its long-term Global Alliance with ANA.
