About the Awards
Innovation is essential to today’s effective media thinking in a world where messages are instantly global.
The 17th Annual Internationalist Awards for Innovation in Media honor inspiring case studies from around the globe scored for insights, strategy, and results. The Awards celebrate some of the boldest, brightest and most effective work from all regions of the world.
It’s Easy to Enter
Past case study winners have highlighted significant shifts now occurring in the industry: innovative work must go beyond the traditional scope of “media solutions,” purpose and passion are essential to successful programs while data and technology often take center stage, the role of content is changing dramatically, and meaningful, shared customer experiences are becoming a new barometer of results. Plus, growth is possible with the right insights and strategies.
Answer 5 critical questions about your case study’s insights and solutions.
- Outline the marketing situation to which the campaign responded (15 points)
- Describe the critical insight or insights that became the foundation for the media strategy (20 points)
- Tell us about key tactics employed and why they are innovative (25 points)
- Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (10 points)
- Discuss the success of the media campaign and how this was measured (30 points)
The suggested length for each response is 400 words or less.
Send up to 3 examples of work- images and/or video. Send via any large file transfer software.
SUBMIT YOUR ENTRY ON THIS FORM
Key Dates:
- December 2, 2024- Call for Entries Opens.
- January 24, 2025- Deadline for Entries.
- Early March 2025- Finalists will be announced.
- Virtual Awards Show to follow.
- Winners will also be interviewed as part of the Trendsetters or People Behind the Brands podcast series on iHeartRadio’s Spreaker and via video shows on Internationalist Marketing TV on YouTube. They will also be highlighted on the Internationalist Awards site, Internationalist Magazine, and LinkedIn.
Qualifying Period:
Cases may be submitted for initiatives appearing in any market between October 2023 and the Awards deadline.
Entry Fees:
The entry fee is USD $495 for a single entry.
USD $445 for each entry when you have multiple entries.
Judging:
The Annual Internationalist Awards for Innovation in Media honor inspiring case studies scored for insights, strategy, and results across all product categories and reflect how companies market their products around the globe. Unlike many awards that cite the best in a single product or media category, The Awards for Innovation in Media enable all case studies to compete equally across all classifications; winners are those with the highest point scores.
Judging is anonymous through online forms and by marketers who are part of The Internationalist community or ANA members.
The Internationalist team, past winners, and other industry executives pre-qualify all entries. Each judge reviews approximately 15 entries per session, so case studies are given fair consideration. Several judges from different regions and industry sectors score each grouping. Top-scoring entries then go on to the next round.
This year’s awards will also feature an additional AI Judge, given our success with using an Artificial Intelligence “persona“,” for the first time,” for the first time in our Digital Awards. The AI Judge was created with the help of Global AI Marketing Solutions Company XPLAIN. The Internationalist will continue to consider AI data-driven scoring and how it compares to our client-side marketer judges’ human experience, insights, and emotional responses.
Entries are judged for:
- Innovative use of media
- Breakthrough communications thinking
- Tactical elements for solving marketing problems through media strategy
- Demonstrating sustained cross-cultural understanding of marketing issues
- Providing solutions worthy of world-class standards
- Results
SEE 2024 WINNERS
More About the Awards:
This is the seventeenth year of the competition, which attracts case studies from all regions of the world. All entries compete against each other as examples of innovative strategies, solutions, and results. Unlike many awards that cite the best in a single product or media category, The Internationalist Awards for Innovation in Media enable all case study entries to compete equally across all classifications; winners are those with the highest point scores. There is no predetermined number of bronze, silver, gold, or grand prix winners; again, these designations are determined by point scores.