Digital Case Studies – Internationalist Awards

Stream of (Un)consciousness: How the British Heart Foundation Turned Twitch into a Lifesaving Classroom

December 6, 2024June 2, 2025 deborahmalone100

Case Study Summary: The British Heart Foundation’s “Stream of (Un)consciousness” campaign creatively entered the gaming space to boost CPR awareness and training among Gen Z. Recognizing that this audience spends more time gaming than socializing, BHF partnered with 14 top Twitch streamers to abruptly “flatline” their live streams—mimicking the sudden nature of cardiac arrest. This […]

Tap to Protect: How WWF Turned Screens into Shields for the Amazon

December 4, 2024June 2, 2025 deborahmalone53

Case Study Summary The WWF “Save What You See” campaign is innovative because it creatively addresses donation fatigue through visual, personalized storytelling of impact. Instead of abstract appeals, it uses interactive full-screen mobile banners that directly show users how much of the Amazon rainforest they can protect—literally matching the screen size to the land area […]

Level Up Your Greens: How Knorr Made Veggies Game-Changing Heroes

December 2, 2024June 2, 2025 deborahmalone64

Case Study Summary Knorr’s #ModTheVeg campaign is a standout example of purpose-driven innovation in gaming. Facing a disconnect with younger audiences who viewed vegetables—and the Knorr brand—as outdated, Knorr identified a unique cultural insight: in popular video games, vegetables are often portrayed as weak or worthless. This digital bias mirrored real-life attitudes, especially among Gen […]

Playing on Hard Mode: The Gaming Mod That Made Millions Feel Long COVID

December 1, 2024June 2, 2025 deborahmalone69

Case Study Summary Long COVID Europe To raise awareness among young people about the hidden struggles of Long COVID, Long COVID Europe launched “Long COVID Mode,” an innovative campaign that turned gaming into a powerful educational tool. Without a marketing budget, they created custom mods for Minecraft, The Witcher 3, and Elden Ring that simulated […]

Press Play, Rebuild a Nation: How Fortnite Powered Real-World Aid for Ukraine

December 1, 2024June 1, 2025 deborahmalone61

Case Study Summary: United24’s “The Donation Map” transformed Fortnite into a philanthropic tool to raise funds for rebuilding a war-damaged Ukrainian clinic. By creating a custom map based on Kyiv’s Independence Square, players could explore and learn rather than fight—while time spent on the map triggered real-world donations through Fortnite’s monetization model. This allowed players […]

Game, Set, Brand: How CUPRA Served Up Padel in Fortnite and Won Gen Z

November 29, 2024June 2, 2025 deborahmalone59

Case Study Summary CUPRA x Padel: Gaming Meets Purposeful Brand Building To stand out in Germany’s crowded auto market and appeal to Gen Z, CUPRA avoided traditional ads and instead launched an innovative campaign that brought the sport of padel into Fortnite. By creating the first-ever virtual padel experience—complete with a branded arena, showroom, and […]

La Société Protectrice des Animaux (La SPA) – Purposeful Gaming for Pet Adoption

November 1, 2024June 1, 2025 deborahmalone102

Case Study Summary: Faced with a surge in pet abandonment during the summer of 2022, French animal protection NGO La Société Protectrice des Animaux (La SPA) sought a creative way to raise awareness and boost adoptions among younger audiences. Tapping into the release of the popular video game Stray, where players control a stray cat, […]