What Can the Best Marketing Work Teach Us About What Comes Next?
Every year, The Internationalist Awards bring together remarkable work from different markets, categories, companies and disciplines.
Each case tells its own story.
But look across them — and a larger story begins to emerge.
In early 2027, Internationalist Press will publish a new book drawing upon winning work across The Internationalist Awards to identify the trends, shifts and ideas changing marketing — and what they may mean for marketers in 2027 and beyond.
Not a Winners Annual
This is not a catalogue of Award winners.
Nor is it a directory of campaigns or a commemorative Awards report.
Instead, we are asking a different question:
What does the work collectively tell us about where marketing is going?
Winning cases will become evidence within that larger story.
We will look across Media Innovation, Innovative Digital Marketing Solutions, AI for Better Marketing and Marketing Makes a World of Difference — not simply to examine what succeeded, but to find connections between seemingly different kinds of work.
How is strategy changing?
Where is technology genuinely creating new possibilities?
How are media and physical experience becoming more connected?
What happens when audiences move from receiving messages to participating in outcomes?
How are marketers demonstrating results that go beyond attention and engagement?
And where is marketing itself becoming part of the value a company or brand creates?
From Recognition to Interpretation
The Internationalist has long believed that marketers don’t need more content. They need better interpretation.
Awards provide an extraordinary body of evidence. Individual cases show us what happened. Looking across them can help us understand why it matters — and what might happen next.
That is the purpose of the book.
Some winning cases will warrant deeper examination. Others may become concise examples illuminating a broader pattern. Work from different countries, categories and disciplines may appear alongside one another because together they reveal something that would be harder to see by looking at any one campaign alone.
The organizing principle will not be the Awards themselves.
It will be the ideas.
Published by Internationalist Press
Internationalist Press has been part of The Internationalist for more than a decade, originally publishing books by people with important ideas and expertise within the marketing community and now working with CEOs and other business leaders to develop books around ideas that deserve a wider audience.
The new volume brings that publishing experience together with nearly two decades of Internationalist Awards expertise.
This will be a professionally published book, distributed globally through Ingram’s publishing and distribution network, reaching tens of thousands of bookstores and libraries worldwide as well as Amazon and other online booksellers.
Publication is planned for the first quarter of 2027.
The Work Deserves an Afterlife
An Award recognizes a moment of excellence.
But the strongest work can do something more. It can help others understand what’s changing, reconsider what’s possible and make better decisions about what comes next.
That’s why we believe winning work shouldn’t simply disappear into an Awards archive.
It should become part of the industry’s continuing conversation.
Coming in 2027 from Internationalist Press.