GeoLeaks REWE Markt (Germany) Agency: OMD Germany Award Recognition CASE STUDY SUMMARY For years, digital marketing promised precision. Advertisers invested billions in geo-targeted media with the expectation that messages were reaching the right people in the right places at the right time. Few questioned whether that promise was actually true. REWE did. After replacing printed […]
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The Redditor Edit | When a Community Helps Design the Product Škoda (United Kingdom) Agency: PHD UK Award Recognition CASE STUDY SUMMARY For more than two decades, the Škoda Octavia built a reputation as one of Britain’s most practical family cars. Unfortunately, it had also developed another reputation. It was seen by many consumers as […]
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Kleenex x Mr Doodle | Turning Media into Accessible Art Kleenex / Kimberly-Clark (United Kingdom) Agency: PHD UK Award Recognition CASE STUDY SUMMARY For years, Kleenex faced a challenge that had little to do with tissues themselves. While the brand remained the UK’s category leader, younger consumers were increasingly disengaged. Research revealed a surprising barrier […]
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FireCatchers Sapeurs-Pompiers de France (France) Agency: Havas Play France Award Recognition CASE STUDY SUMMARY Wildfires are becoming an increasingly serious threat across France, where early detection can mean the difference between a small incident and a major disaster. The challenge is simple: fires rarely begin dramatically. They start quietly, often requiring someone to notice a […]
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SCREEN2SAVE Initiative Vermisste Kinder & Free2move (Germany) Agency: MEDIAPLUS Germany Award Recognition Grand Prix — The Internationalist Awards for Innovative Digital Marketing Solutions 2025 Grand Prix — 18th Annual Internationalist Awards for Innovation in Media (2026) CASE STUDY SUMMARY Germany reports more than 18,000 missing children each year, yet unlike many countries, it lacks a […]
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The INTERNATIONALIST AWARDS for MEDIA INNOVATION honor work that doesn’t simply use media—it redefines how it works. This year’s winners reflect a media landscape in motion—where ideas move beyond placement into participation, beyond messaging into utility, and beyond visibility into real-world impact. If recent years proved that media could perform, this year’s winners demonstrate how […]
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The INTERNATIONALIST AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS honor work that doesn’t merely use digital channels—it transforms them. This year’s winners prove that the most innovative ideas reshape behaviors, systems, and expectations across cultures and categories. From breakthrough uses of AI and community participation to reimagining media infrastructure and redefining accountability, these initiatives show how […]
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Across 46 winners from 18 countries in the 2025 Internationalist Awards for Innovative Digital Marketing Solutions, one truth became clear: Digital marketing is no longer “digital”—it is culture, utility, and human connection delivered through technology. This year’s most compelling work didn’t rely solely on digital platforms. It reshaped them — from Roblox and Reddit to […]
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1. Promise Into Action: Words Aren’t Enough Nearly every winning case demonstrates that authentic action is the new currency of trust. Lesson: Marketers must close the gap between brand statements and customer reality. Action is no longer optional—it’s expected. 2. Tech With Empathy AI, wearables, and digital platforms powered some of the boldest initiatives—but always […]
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2025 WINNERS ANNOUNCED! Marketing Makes a World of Difference isn’t just a clever catchphrase—it’s a call to recognize the transformative power of brand values put to action. These awards celebrate efforts that embrace commercial objectives, while also tackling significant issues and elevating the role of marketing to inspire action, shape culture, care for the planet, […]
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