Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our seventeen-year history of honoring inspirational case studies from around the globe! Given that the Internationalist Awards for Innovation in Media are based on […]
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WINNERS ANNOUNCED in The 16th Annual INTERNATIONALIST AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS! Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. This year’s winners demonstrate: The most effective campaigns solve real problems, maintain authentic connections with their audiences, and deliver tangible results. By […]
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Case Study Summary: The British Heart Foundation’s “Stream of (Un)consciousness” campaign creatively entered the gaming space to boost CPR awareness and training among Gen Z. Recognizing that this audience spends more time gaming than socializing, BHF partnered with 14 top Twitch streamers to abruptly “flatline” their live streams—mimicking the sudden nature of cardiac arrest. This […]
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Case Study Summary The WWF “Save What You See” campaign is innovative because it creatively addresses donation fatigue through visual, personalized storytelling of impact. Instead of abstract appeals, it uses interactive full-screen mobile banners that directly show users how much of the Amazon rainforest they can protect—literally matching the screen size to the land area […]
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Case Study Summary Knorr’s #ModTheVeg campaign is a standout example of purpose-driven innovation in gaming. Facing a disconnect with younger audiences who viewed vegetables—and the Knorr brand—as outdated, Knorr identified a unique cultural insight: in popular video games, vegetables are often portrayed as weak or worthless. This digital bias mirrored real-life attitudes, especially among Gen […]
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Case Study Summary Long COVID Europe To raise awareness among young people about the hidden struggles of Long COVID, Long COVID Europe launched “Long COVID Mode,” an innovative campaign that turned gaming into a powerful educational tool. Without a marketing budget, they created custom mods for Minecraft, The Witcher 3, and Elden Ring that simulated […]
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Case Study Summary: United24’s “The Donation Map” transformed Fortnite into a philanthropic tool to raise funds for rebuilding a war-damaged Ukrainian clinic. By creating a custom map based on Kyiv’s Independence Square, players could explore and learn rather than fight—while time spent on the map triggered real-world donations through Fortnite’s monetization model. This allowed players […]
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The 16th Annual Internationalist Awards for Innovative Digital Marketing Solutions Brand | Title of Entry | Agency ————————- Grand Prix ————————- Anzen Health | 855-HOW-TO-QUIT-(OPIOIDS) | MEDIAPLUS Germany British Heart Foundation | Streams of (Un)consciousness | PHD UK ————————- Platinum ————————- Bayer | Aspirin, The Official Sponsor of Fans’ Hearts | EssenceMediacom USA Coca-Cola | […]
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Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. TRENDS FROM THE 16TH ANNUAL INTERNATIONALIST AWARDS FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS… Digital innovation in marketing has matured beyond flashy technology implementations to focus on solutions that create meaningful business and societal impacts. An analysis […]
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Case Study Summary CUPRA x Padel: Gaming Meets Purposeful Brand Building To stand out in Germany’s crowded auto market and appeal to Gen Z, CUPRA avoided traditional ads and instead launched an innovative campaign that brought the sport of padel into Fortnite. By creating the first-ever virtual padel experience—complete with a branded arena, showroom, and […]
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