GeoLeaks REWE Markt (Germany) Agency: OMD Germany Award Recognition CASE STUDY SUMMARY For years, digital marketing promised precision. Advertisers invested billions in geo-targeted media with the expectation that messages were reaching the right people in the right places at the right time. Few questioned whether that promise was actually true. REWE did. After replacing printed […]
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The Redditor Edit | When a Community Helps Design the Product Škoda (United Kingdom) Agency: PHD UK Award Recognition CASE STUDY SUMMARY For more than two decades, the Škoda Octavia built a reputation as one of Britain’s most practical family cars. Unfortunately, it had also developed another reputation. It was seen by many consumers as […]
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Kleenex x Mr Doodle | Turning Media into Accessible Art Kleenex / Kimberly-Clark (United Kingdom) Agency: PHD UK Award Recognition CASE STUDY SUMMARY For years, Kleenex faced a challenge that had little to do with tissues themselves. While the brand remained the UK’s category leader, younger consumers were increasingly disengaged. Research revealed a surprising barrier […]
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FireCatchers Sapeurs-Pompiers de France (France) Agency: Havas Play France Award Recognition CASE STUDY SUMMARY Wildfires are becoming an increasingly serious threat across France, where early detection can mean the difference between a small incident and a major disaster. The challenge is simple: fires rarely begin dramatically. They start quietly, often requiring someone to notice a […]
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SCREEN2SAVE Initiative Vermisste Kinder & Free2move (Germany) Agency: MEDIAPLUS Germany Award Recognition Grand Prix — The Internationalist Awards for Innovative Digital Marketing Solutions 2025 Grand Prix — 18th Annual Internationalist Awards for Innovation in Media (2026) CASE STUDY SUMMARY Germany reports more than 18,000 missing children each year, yet unlike many countries, it lacks a […]
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The INTERNATIONALIST AWARDS for MEDIA INNOVATION honor work that doesn’t simply use media—it redefines how it works. This year’s winners reflect a media landscape in motion—where ideas move beyond placement into participation, beyond messaging into utility, and beyond visibility into real-world impact. If recent years proved that media could perform, this year’s winners demonstrate how […]
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Al Joumhouria – Uncensored Press (Lebanon) Transformed censored war photography into typographic “typics” that bypassed algorithms, giving frontline journalism global visibility. Submitted by OMD TBWA\Raad Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Al Joumhouria’s “Uncensored Press” turned censorship into creativity. By transforming blocked war images into text-based art, the […]
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Ally – Savings Bucket to Honor You (USA) Reframed financial literacy as cultural pride, empowering young Hispanics to save in ways that honor family and heritage. Submitted by EssenceMediacom | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Ally’s “Savings Bucket to Honor You” transformed financial literacy into […]
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British Heart Foundation – ’Til I Died (UK) Turned a football chant into public murals honoring young lives lost to cardiac conditions, sparking donations and awareness. Submitted by PHD UK Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. The British Heart Foundation’s “’Til I Died” turned grief into action. By […]
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AXA – Group Therapy (Global) Used comedy as a bridge to tackle mental health stigma, turning laughter into an entry point for healing. Submitted by Wavemaker | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. With “Group Therapy,” AXA redefined what it means to care for mental health. […]
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