1. Promise Into Action: Words Aren’t Enough Nearly every winning case demonstrates that authentic action is the new currency of trust. Lesson: Marketers must close the gap between brand statements and customer reality. Action is no longer optional—it’s expected. 2. Tech With Empathy AI, wearables, and digital platforms powered some of the boldest initiatives—but always […]
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Al Joumhouria – Uncensored Press (Lebanon) Transformed censored war photography into typographic “typics” that bypassed algorithms, giving frontline journalism global visibility. Submitted by OMD TBWA\Raad Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Al Joumhouria’s “Uncensored Press” turned censorship into creativity. By transforming blocked war images into text-based art, the […]
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Ally – Savings Bucket to Honor You (USA) Reframed financial literacy as cultural pride, empowering young Hispanics to save in ways that honor family and heritage. Submitted by EssenceMediacom | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Ally’s “Savings Bucket to Honor You” transformed financial literacy into […]
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British Heart Foundation – ’Til I Died (UK) Turned a football chant into public murals honoring young lives lost to cardiac conditions, sparking donations and awareness. Submitted by PHD UK Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. The British Heart Foundation’s “’Til I Died” turned grief into action. By […]
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AXA – Group Therapy (Global) Used comedy as a bridge to tackle mental health stigma, turning laughter into an entry point for healing. Submitted by Wavemaker | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. With “Group Therapy,” AXA redefined what it means to care for mental health. […]
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Dove – Born to Run (Global/USA) Partnered with Nike and athletes to keep girls in sports by tackling body confidence dropouts at puberty. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Dove’s “Born to Run” turned the spotlight of the Super Bowl into a […]
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Dove – Real Beauty Redefined for the AI Era (Global) Intervened in algorithms to ensure inclusive, authentic beauty representation in the age of AI. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Dove’s “Real Beauty Redefined for the AI Era” brought its iconic purpose […]
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EE – Support. It’s In Your Hands (UK) Embedded British Sign Language into football sponsorships, making the sport more inclusive for Deaf fans. Submitted by Havas Play UK Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. EE’s “Support. It’s In Your Hands” went beyond football sponsorship to change the culture […]
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Foundation to Combat Antisemitism – Timeout Against Hate (USA) Hijacked sports timeouts to unite Americans against antisemitism and hate of all kinds. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. The Foundation to Combat Antisemitism’s Timeout Against Hate transformed America’s favorite pastime into a […]
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Google Workspace – 50 States, 50 Stories (USA) Replaced one flashy Super Bowl spot with 50 local ads, spotlighting small businesses powered by AI. Submitted by EssenceMediacom | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Google Workspace’s “50 States, 50 Stories” redefined Super Bowl advertising by replacing […]
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