About the Awards
Artificial Intelligence is now transforming marketing models and delivering on many long-held promises—from real-time personalization to instant analytics to anticipating customer behavior.
Which winning brands are using AI to achieve improved marketing success?
Success in an AI-driven marketing world is about more than technology.
While AI may be able to race through repetitive tasks or examine vast datasets at speeds impossible for mere mortals, it must be combined with human insight and emotion to achieve great marketing. The people behind the brands are the ones who will prompt the right questions, interpret results, strategize, and act appropriately so that potential and existing customers will benefit—and make a world of difference to marketing at its best.
It’s Easy To Enter
Understanding consumers is at the heart of marketing.
The brands flourishing in this new AI Era will put the customer at the center of every action and communication.
It’s easy to enter– Answer these 8 defining questions, and provide supporting links, images or video examples of the program.
1. Outline the marketing situation to which the program responded.
2. Describe the critical insight or insights that became the foundation for the program.
3. How was AI’s role central to this initiative?
4. Tell us about key tactics employed and why they may be considered pioneering.
5. How was the AI combined with human insight and emotion to achieve great marketing?
6. Understanding consumers is at the heart of marketing. How was AI used to prioritize customer needs?
7. Discuss how the success of the project and how it was measured. For example, did it engender brand growth, impact the bottom line, or change attitiudes and behaviors?
8. Describe how this AI program demonstrates the significant impact marketing can have on “making a world of difference.”.
Please aim to keep answers to roughly 300 words.
SUBMIT YOUR ENTRY ON THIS FORM
Key Dates:
- March 31, 2025- Call for Entries Opens.
- May 16, 2025- Deadline for Entries.
- Mid-June 2025- Finalists will be announced at the Cannes Ad Festival.
- Virtual Awards Show to follow.
- Winners will also be interviewed as part of the Trendsetters or People Behind the Brands podcast series on iHeartRadio’s Spreaker and via video shows on Internationalist Marketing TV on YouTube. They will also be highlighted on the Internationalist Awards site, Internationalist Magazine, and LinkedIn.
Qualifying Period:
Cases may be submitted for initiatives appearing in any market in 2024—up to the Awards deadline of late April 2025.
Entry Fees:
The entry fee is USD $495 for a single entry.
USD $445 for each entry when you have multiple entries.
Judging
Judging is anonymous through online forms and by client-side marketers who are part of The Internationalist community or ANA members.
This year’s awards, appropriately, will also feature an additional AI Judge, given our success with using an Artificial Intelligence “persona” for the first time in the 2024 Digital Awards. The AI Judge was created with the help of Global AI Marketing Solutions Company XPLAIN. The Internationalist will continue to consider AI data-driven scoring and how it compares to our client-side marketer judges’ human experience, insights, and emotional responses.
Entries are judged for:
- Innovative use of Artificial Intelligence to enhance brand solutions
- Breakthrough marketing thinking with tech integration
- Tactical elements for solving marketing problems through AI-powered strategies
- Providing solutions worthy of world-class standards
- Measurable results
MORE ABOUT THE AWARDS:
This is the first year of the competition. Yes, AI has been around for decades. What’s different now for marketers is the capability for enhanced computing power, combined with unprecedented advances in natural language processing (NLP) and Generative AI, which leverages machine learning capabilities to create new content, such as text, images, or videos, often in response to prompts. Together, NLP and Gen AI can train chatbots, make predictions, analyze, translate, categorize, and develop highly relevant messaging—and make a world of difference to marketing at its best.
While the benefits of Artificial Intelligence are clear, so are the risks of overstepping privacy, developing biases, and fueling misinformation. The Internationalist’s AI FOR BETTER MARKETING Case Study Awards will highlight those brands and organizations that are using AI to gain a deeper understanding of their customers’ needs so that they can provide solutions that create excellent value for all.