… If marketing helped make it happen— not just communicate it— we’d welcome your entry … Marketing isn’t being judged by what brands say anymore. It’s being judged by what brands actually do. Today’s leading brands are increasingly evaluated by the decisions they make, the systems they influence, the behaviors they change, and the measurable […]
Continue Reading
Great work deserves recognition—but busy marketers and agencies don’t always have the time to turn a successful initiative into a compelling award submission. That’s why we’ve introduced our complimentary AI Entry Navigator. Simply upload a campaign presentation, case study, post-analysis report—or even an entry prepared for another awards program—and the Navigator helps organize your materials […]
Continue Reading
Every campaign tells a different story. Viewed together, however, this most recent Marketing Makes a World of Difference™ winners reveal something larger. Across countries, industries and cultures, the same ideas keep resurfacing—not because marketers are following the same playbook, but because they’re responding to many of the same opportunities and challenges. Here are seven lessons […]
Continue Reading
2025 WINNERS ANNOUNCED! Marketing Makes a World of Difference isn’t just a clever catchphrase—it’s a call to recognize the transformative power of brand values put to action. These awards celebrate efforts that embrace commercial objectives, while also tackling significant issues and elevating the role of marketing to inspire action, shape culture, care for the planet, […]
Continue Reading
2degrees – Good Tings (New Zealand) Turned kids’ first phones into digital safety lessons, embedding protection into music, unboxing, and school curriculum. Submitted by OMD New Zealand Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. 2degrees’ “Good Tings” turned a telco problem into a cultural solution. By transforming the first […]
Continue Reading
Al Joumhouria – Uncensored Press (Lebanon) Transformed censored war photography into typographic “typics” that bypassed algorithms, giving frontline journalism global visibility. Submitted by OMD TBWA\Raad Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Al Joumhouria’s “Uncensored Press” turned censorship into creativity. By transforming blocked war images into text-based art, the […]
Continue Reading
Ally – Savings Bucket to Honor You (USA) Reframed financial literacy as cultural pride, empowering young Hispanics to save in ways that honor family and heritage. Submitted by EssenceMediacom | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Ally’s “Savings Bucket to Honor You” transformed financial literacy into […]
Continue Reading
British Heart Foundation – ’Til I Died (UK) Turned a football chant into public murals honoring young lives lost to cardiac conditions, sparking donations and awareness. Submitted by PHD UK Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. The British Heart Foundation’s “’Til I Died” turned grief into action. By […]
Continue Reading
AXA – Group Therapy (Global) Used comedy as a bridge to tackle mental health stigma, turning laughter into an entry point for healing. Submitted by Wavemaker | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. With “Group Therapy,” AXA redefined what it means to care for mental health. […]
Continue Reading
Dove – Born to Run (Global/USA) Partnered with Nike and athletes to keep girls in sports by tackling body confidence dropouts at puberty. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Dove’s “Born to Run” turned the spotlight of the Super Bowl into a […]
Continue Reading