deborahmalone – Internationalist Awards

WINNERS ANNOUNCED in the 17th Annual INTERNATIONALIST DIGITAL AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS!

November 20, 2025November 20, 2025 deborahmalone1026

The INTERNATIONALIST AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS honor work that doesn’t merely use digital channels—it transforms them. This year’s winners prove that the most innovative ideas reshape behaviors, systems, and expectations across cultures and categories. From breakthrough uses of AI and community participation to reimagining media infrastructure and redefining accountability, these initiatives show how […]

Winning Case Studies Reveal Where Digital Marketing Is Going Next

November 20, 2025November 20, 2025 deborahmalone1958

Across 46 winners from 18 countries in the 2025 Internationalist Awards for Innovative Digital Marketing Solutions, one truth became clear: Digital marketing is no longer “digital”—it is culture, utility, and human connection delivered through technology. This year’s most compelling work didn’t rely solely on digital platforms. It reshaped them — from Roblox and Reddit to […]

Trends & Insights from the 2025 Marketing Makes a World of Difference™ Winners

September 23, 2025November 20, 2025 deborahmalone626

1. Promise Into Action: Words Aren’t Enough Nearly every winning case demonstrates that authentic action is the new currency of trust. Lesson: Marketers must close the gap between brand statements and customer reality. Action is no longer optional—it’s expected. 2. Tech With Empathy AI, wearables, and digital platforms powered some of the boldest initiatives—but always […]

MARKETING’S NEW PROMISE: 20 Brand Initiatives That Make a World of Difference.

September 11, 2025September 23, 2025 deborahmalone626

2025 WINNERS ANNOUNCED! Marketing Makes a World of Difference isn’t just a clever catchphrase—it’s a call to recognize the transformative power of brand values put to action. These awards celebrate efforts that embrace commercial objectives, while also tackling significant issues and elevating the role of marketing to inspire action, shape culture, care for the planet, […]

2degrees Drops a Music Track to Turn First Phones into First Lessons

September 11, 2025September 11, 2025 deborahmalone555

2degrees – Good Tings (New Zealand) Turned kids’ first phones into digital safety lessons, embedding protection into music, unboxing, and school curriculum. Submitted by OMD New Zealand Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. 2degrees’ “Good Tings” turned a telco problem into a cultural solution. By transforming the first […]

AI WINNERS! Twelve Brands Using AI to Achieve Exceptional Customer-Focused Marketing Success

July 10, 2025July 11, 2025 deborahmalone2083

The inaugural Internationalist AI AWARDS FOR BETTER MARKETING revealed a striking truth: artificial intelligence is no longer just an emerging tool—it is fundamentally reshaping how marketers deliver relevance, resonance, and results. Twelve pioneering campaigns from around the world showed that AI doesn’t replace human creativity—it supercharges it. From turning grocery data into joyful personal narratives […]

From Precision to Purpose: What the AI Awards Say About Marketing’s Future

July 10, 2025July 16, 2025 deborahmalone870

By Deborah Malone, Founder of The Internationalist Twelve pioneering campaigns from around the world in the inaugural Internationalist AI AWARDS FOR BETTER MARKETING showed that AI doesn’t replace human creativity—it supercharges it. From turning grocery data into joyful personal narratives to using generative AI to spark childhood wonder, the winners demonstrated how AI can make […]

TRENDING…. Purposeful Gaming: A Winning Combination for Brands and Players…

June 4, 2025July 10, 2025 deborahmalone349

Gaming and Purpose may not immediately seem to go hand in hand, but the combination is making a difference to many categories of business, from consumer goods to nonprofits. In 2022, during an interview with the forward-thinking Pete Blackshaw, while CEO of the Cincinnati-based Cintrifuse, he foresaw the convergence of “Green and Gaming.” Pete, a veteran of […]

Winners Set New Benchmarks in Digital Marketing…

December 7, 2024January 17, 2025 deborahmalone772

WINNERS ANNOUNCED in The 16th Annual INTERNATIONALIST AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS! Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. This year’s winners demonstrate: The most effective campaigns solve real problems, maintain authentic connections with their audiences, and deliver tangible results. By […]

Stream of (Un)consciousness: How the British Heart Foundation Turned Twitch into a Lifesaving Classroom

December 6, 2024June 2, 2025 deborahmalone641

Case Study Summary: The British Heart Foundation’s “Stream of (Un)consciousness” campaign creatively entered the gaming space to boost CPR awareness and training among Gen Z. Recognizing that this audience spends more time gaming than socializing, BHF partnered with 14 top Twitch streamers to abruptly “flatline” their live streams—mimicking the sudden nature of cardiac arrest. This […]