ISDIN — UV Tattoo to Learn (Spain) A UV-reactive tattoo turned sunscreen application into a game children could understand—and helped make sun protection something they wanted to do. Submitted by Havas Play & Arena Media Spain Winner’s Citation For transforming the invisible effects of UV exposure into a playful, tangible experience that helped children understand—and […]
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Knorr (Unilever) — #UnlockYourGreenFlag (Germany) GOLD — 2026 Marketing Makes a World of Difference™ Awards Knorr turned cooking from an everyday skill into a visible signal of care, independence and compatibility in Gen Z dating. Submitted by PHD Germany GmbH Winner’s Citation For finding an unexpected connection between cooking and modern dating—and turning that insight […]
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Make-A-Wish UK — Overcooked Live (United Kingdom) GOLD — 2026 Marketing Makes a World of Difference™ Awards A live gaming experience turned audience participation into fundraising—allowing viewers to influence the action while helping grant wishes for critically ill children. Submitted by Arena Media UK Winner’s Citation For transforming a much-loved game into a live, participatory […]
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Nosotras — Me Feat. Me (Chile) GOLD — 2026 Marketing Makes a World of Difference™ Awards Music, technology and collaboration transformed one artist’s personal journey into a powerful expression of identity, resilience and visibility. Submitted by PHD Chile Winner’s Citation For using music and technology to create a deeply personal expression of identity—giving an artist […]
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OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel — JOIN THE FUTURE Redstone Challenge (Austria) GOLD — 2026 Marketing Makes a World of Difference™ Awards A Minecraft challenge helped teenagers discover that skills they were already using for fun could point toward a future in electrical engineering. Submitted by […]
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Zurich — The Lost Sense Experience (Germany) GOLD — 2026 Marketing Makes a World of Difference™ Awards An immersive experience transformed the often-overlooked loss of smell into something people could feel—and helped people discover that the sense may sometimes be trained and partially regained. Submitted by OMD Germany Winner’s Citation For transforming an invisible and […]
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2degrees – Good Tings (New Zealand) Turned kids’ first phones into digital safety lessons, embedding protection into music, unboxing, and school curriculum. Submitted by OMD New Zealand Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. 2degrees’ “Good Tings” turned a telco problem into a cultural solution. By transforming the first […]
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Al Joumhouria – Uncensored Press (Lebanon) Transformed censored war photography into typographic “typics” that bypassed algorithms, giving frontline journalism global visibility. Submitted by OMD TBWA\Raad Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Al Joumhouria’s “Uncensored Press” turned censorship into creativity. By transforming blocked war images into text-based art, the […]
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Ally – Savings Bucket to Honor You (USA) Reframed financial literacy as cultural pride, empowering young Hispanics to save in ways that honor family and heritage. Submitted by EssenceMediacom | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Ally’s “Savings Bucket to Honor You” transformed financial literacy into […]
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British Heart Foundation – ’Til I Died (UK) Turned a football chant into public murals honoring young lives lost to cardiac conditions, sparking donations and awareness. Submitted by PHD UK Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. The British Heart Foundation’s “’Til I Died” turned grief into action. By […]
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