inter-awards – Page 4 – Internationalist Awards

Don’t Just Target—Reassure: Samsung’s AI Turns Hesitation into Sales

July 10, 2025July 10, 2025 inter-awards1050

Samsung E-Shop – “Decoding Doubt: Selling Through Uncertainty” Submitted by Starcom Taiwan Case Study Summary In a highly competitive e-commerce market dominated by multi-brand platforms offering variety and discounts, Samsung E-Shop faced the challenge of distinguishing itself. Rather than competing on price, Samsung redefined its commerce strategy by addressing the root of consumer hesitation—doubt. Through […]

Print Gets Personal: How REWE Used AI to Reinvent Newspaper Deal Ads

July 10, 2025July 10, 2025 inter-awards2160

REWE – RTRDP-DCO Submitted by OMD Germany Case Study Summary REWE, one of Germany’s largest supermarket chains, turned a traditional media channel—newspaper ads—into a high-performance, hyper-personalized marketing tool using AI and real-time retail data. In a country where print remains a critical driver of grocery shopping decisions, REWE faced a challenge: how to ensure every […]

Tourism in Real Time: Burgenland’s AI Playbook for Beating the Booking Curve

July 10, 2025July 10, 2025 inter-awards1068

Burgenland Tourismus – “Future Targeting for Burgenland Tourism” Submitted by MEDIAPLUS Austria Case Study Summary: To address the growing trend of last-minute travel decisions—55% of travelers now book vacations spontaneously—Burgenland Tourismus, with Mediaplus Austria, launched an AI-powered autumn campaign designed to dynamically manage regional tourism demand. Traditional static media planning methods were no longer sufficient […]

Continente’s €13M Recipe: How AI Turned Grocery Lists into Gold

July 10, 2025July 10, 2025 inter-awards721

Continente – From Transactions to Tributes: How Continente Turned Shopping Data into a Personalized Year-End Celebration Submitted by Arena Media Portugal Case Study Summary: What if your grocery list could tell the story of your life? Portuguese retailer Continente posed that question at the end of the year—and delivered a breakthrough campaign that turned millions […]

From Clutter to Confidence: How AI Helped Audi Reinvent Online Car Buying

July 10, 2025July 10, 2025 inter-awards836

Audi — The Audi Audit: AI Clears the ClutterSubmitted by PHD Germany Case Study Summary: In a rapidly evolving automotive landscape, Audi faced a challenge: how to maintain its premium brand perception while scaling its used car advertising through Google’s new Vehicle Ads. Listings across hundreds of dealers often featured inconsistent imagery, outdated pricing, and […]

From Rush Hour to Powder Hour: How AI Prompted the Perfect Escape

July 10, 2025July 10, 2025 inter-awards572

Dolomiti Superski “Time Out? Superski!” Submitted by Weischer.JvB x St. Elmo’s Tourism Case Study Summary: Dolomiti Superski, the world’s largest ski destination with 12 interconnected resorts in the Italian Alps, is a breathtaking winter paradise offering something for everyone—from adrenaline-pumping slopes to wellness retreats and gourmet experiences. But in trying to be everything to everyone, […]

AI Meets DIY: IKEA Powers Entrepreneurial Workspaces in Taiwan

July 10, 2025July 10, 2025 inter-awards891

IKEA — “Start Up the Start-Up” (Taiwan)Submitted by Starcom Taiwan Case Study Summary: IKEA Taiwan launched the “Start Up the Start-Up” campaign to support a new generation of entrepreneurs by transforming its home furnishing expertise into adaptable workspace solutions. With 99% of Taiwan’s businesses classified as SMEs (Small to Medium Enterprises)—and many operating in unconventional […]

MEDIA INNOVATION WINNERS ANNOUNCED!

April 24, 2025July 11, 2025 inter-awards3123

Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our seventeen-year history of honoring inspirational case studies from around the globe! Given that the Internationalist Awards for Innovation in Media are based on […]

WINNERS LIST: Digital Awards 2024

December 1, 2024June 2, 2025 inter-awards935

WINNERS LIST: Digital Awards 2023

October 19, 2024January 13, 2025 inter-awards577