Sandy Hook Promise – Just Joking (USA) Used stand-up comedy to expose the danger of dismissing school shooting threats as “jokes,” preventing real tragedies. Submitted by PHD USA Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards Sandy Hook Promise’s “Just Joking” turned comedy into a life-saving intervention. By having top […]
Continue Reading
SPARK! Philippines – KITA Initiative (Philippines) Made women entrepreneurs literally visible by redesigning store signage with culturally inspired typography, thanks to SPARK, a nonprofit that champions women and youth. Submitted by Havas Ortega, Manila Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards The “KITA Initiative” made women entrepreneurs visible—literally. By […]
Continue Reading
Starcom Taiwan – The Love Atomic Habit (Taiwan) Leveraged AI to help families practice love and openness, breaking taboos around organ donation consent. Submitted by Starcom Taiwan Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Starcom Taiwan’s “The Love Atomic Habit” redefined how families in Taiwan talk about love, life, and organ […]
Continue Reading
Treeless Map – Abdul Latif Jameel Motors (Saudi Arabia) Stripped Fortnite of trees to dramatize deforestation, planting real trees for every player who joined. Submitted by SERVICEPLAN & MEDIAPLUS Middle East Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Abdul Latif Jameel Motors’ “Treeless Map” turned gaming into a call for climate […]
Continue Reading
Vattenfall – Fossil FreeDOME (Sweden) Used AI-powered VR to help people co-create a fossil-free future, transforming climate anxiety into hope. Submitted by OMD Sweden Winner’s Citation: PLATINUM in 2025 Marketing Makes a World of Difference Awards Vattenfall’s “Fossil FreeDOME” turned climate skepticism into belief. By harnessing AI to create immersive, personalized VR journeys, the brand […]
Continue Reading
McDonald’s Sweden – “Deal with the Trash” Submitted by OMD Sweden Case Study Summary: In response to growing frustration over littering in Sweden—where fast-food packaging contributes to 15% of street waste—McDonald’s Sweden, with OMD, reimagined its loyalty program. Instead of rewarding purchases, it rewarded responsible behavior: properly disposing of trash—even competitors’ packaging—could now earn consumers […]
Continue Reading
Vattenfall – “Fossil FreeDOME” Submitted by OMD Sweden Case Study Summary “Fossil FreeDOME” by Vattenfall, the state-owned Swedish multinational energy company, used AI to combat climate fatigue and reignite belief in a fossil-free future. As public optimism waned—especially among young Swedes—this immersive, AI-powered VR experience offered individuals a deeply personal vision of a sustainable world […]
Continue Reading
Telstra – “Free Calls to Santa: Powered by Generative AI” Submitted by OMD Australia Case Study Summary Faced with a crowded holiday marketplace and economic pressures that made consumers less responsive to promotions, Telstra — Australia’s largest telecom provider — needed more than discounts to boost year-end performance. The insight: while Santa appearances were down […]
Continue Reading
Dove (Unilever) – “Real Beauty for the AI Era” Submitted by Mindshare Case Study Summary: To mark the 20th anniversary of its Real Beauty platform, Dove launched a bold campaign to combat a new threat: AI-generated beauty standards. As generative AI tools began producing hyper-idealized images based on biased internet training data, Dove aimed to […]
Continue Reading
Magnum (Unilever) – “Ice Ice Maybe? With Data, Baby!” Submitted by PHD Germany x Weischer.JvB Germany Case Study Summary In the summer of 2024, Magnum, Unilever’s iconic ice cream, faced a dual challenge: unpredictable weather across Germany and inconsistent regional demand, even during ideal conditions. Instead of relying on broad, weather-driven media strategies, Magnum and […]
Continue Reading