SPARK! Philippines – KITA Initiative (Philippines) Made women entrepreneurs literally visible by redesigning store signage with culturally inspired typography, thanks to SPARK, a nonprofit that champions women and youth. Submitted by Havas Ortega, Manila Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards The “KITA Initiative” made women entrepreneurs visible—literally. By […]
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Starcom Taiwan – The Love Atomic Habit (Taiwan) Leveraged AI to help families practice love and openness, breaking taboos around organ donation consent. Submitted by Starcom Taiwan Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Starcom Taiwan’s “The Love Atomic Habit” redefined how families in Taiwan talk about love, life, and organ […]
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Treeless Map – Abdul Latif Jameel Motors (Saudi Arabia) Stripped Fortnite of trees to dramatize deforestation, planting real trees for every player who joined. Submitted by SERVICEPLAN & MEDIAPLUS Middle East Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Abdul Latif Jameel Motors’ “Treeless Map” turned gaming into a call for climate […]
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Vattenfall – Fossil FreeDOME (Sweden) Used AI-powered VR to help people co-create a fossil-free future, transforming climate anxiety into hope. Submitted by OMD Sweden Winner’s Citation: PLATINUM in 2025 Marketing Makes a World of Difference Awards Vattenfall’s “Fossil FreeDOME” turned climate skepticism into belief. By harnessing AI to create immersive, personalized VR journeys, the brand […]
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The inaugural Internationalist AI AWARDS FOR BETTER MARKETING revealed a striking truth: artificial intelligence is no longer just an emerging tool—it is fundamentally reshaping how marketers deliver relevance, resonance, and results. Twelve pioneering campaigns from around the world showed that AI doesn’t replace human creativity—it supercharges it. From turning grocery data into joyful personal narratives […]
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McDonald’s Sweden – “Deal with the Trash” Submitted by OMD Sweden Case Study Summary: In response to growing frustration over littering in Sweden—where fast-food packaging contributes to 15% of street waste—McDonald’s Sweden, with OMD, reimagined its loyalty program. Instead of rewarding purchases, it rewarded responsible behavior: properly disposing of trash—even competitors’ packaging—could now earn consumers […]
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Vattenfall – “Fossil FreeDOME” Submitted by OMD Sweden Case Study Summary “Fossil FreeDOME” by Vattenfall, the state-owned Swedish multinational energy company, used AI to combat climate fatigue and reignite belief in a fossil-free future. As public optimism waned—especially among young Swedes—this immersive, AI-powered VR experience offered individuals a deeply personal vision of a sustainable world […]
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By Deborah Malone, Founder of The Internationalist Twelve pioneering campaigns from around the world in the inaugural Internationalist AI AWARDS FOR BETTER MARKETING showed that AI doesn’t replace human creativity—it supercharges it. From turning grocery data into joyful personal narratives to using generative AI to spark childhood wonder, the winners demonstrated how AI can make […]
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Telstra – “Free Calls to Santa: Powered by Generative AI” Submitted by OMD Australia Case Study Summary Faced with a crowded holiday marketplace and economic pressures that made consumers less responsive to promotions, Telstra — Australia’s largest telecom provider — needed more than discounts to boost year-end performance. The insight: while Santa appearances were down […]
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Dove (Unilever) – “Real Beauty for the AI Era” Submitted by Mindshare Case Study Summary: To mark the 20th anniversary of its Real Beauty platform, Dove launched a bold campaign to combat a new threat: AI-generated beauty standards. As generative AI tools began producing hyper-idealized images based on biased internet training data, Dove aimed to […]
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