La Société Protectrice des Animaux (La SPA) – Purposeful Gaming for Pet Adoption
Case Study Summary: Faced with a surge in pet abandonment during the summer of 2022, French animal protection NGO La Société Protectrice des Animaux (La SPA) sought a creative way to raise awareness and boost adoptions among younger audiences. Tapping into the release of the popular video game Stray, where players control a stray cat, […]
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