Case Study Summary The WWF “Save What You See” campaign is innovative because it creatively addresses donation fatigue through visual, personalized storytelling of impact. Instead of abstract appeals, it uses interactive full-screen mobile banners that directly show users how much of the Amazon rainforest they can protect—literally matching the screen size to the land area […]
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Case Study Summary: Faced with a surge in pet abandonment during the summer of 2022, French animal protection NGO La Société Protectrice des Animaux (La SPA) sought a creative way to raise awareness and boost adoptions among younger audiences. Tapping into the release of the popular video game Stray, where players control a stray cat, […]
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Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives aremaking a world of difference by creating awareness, changing behaviors, and driving results for the PLANET, for PEOPLE… and for BUSINESS. The Winners in Alphabetical Order: Link to brief case study summaries Rather than ranking each case study as gold, […]
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