BehaviorChange – Internationalist Awards

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When a Small Scar Inspires an Extraordinary Act

September 15, 2026September 15, 2026 inter-awards11

Sanofi — Badge of Honor (United States) GRAND PRIX — 2026 Marketing Makes a World of Difference™ Awards Sanofi transformed the small scar left by living kidney donation into a symbol of extraordinary generosity—and created a clearer path for people willing to consider becoming donors themselves. Submitted by Havas Media North America Winner’s Citation For […]

Making an Invisible Risk Something Children Can See

September 15, 2026September 15, 2026 inter-awards9

ISDIN — UV Tattoo to Learn (Spain) A UV-reactive tattoo turned sunscreen application into a game children could understand—and helped make sun protection something they wanted to do. Submitted by Havas Play Spain Winner’s Citation For transforming the invisible effects of UV exposure into a playful, tangible experience that helped children understand—and participate in—their own […]