Tourism in Real Time: Burgenland’s AI Playbook for Beating the Booking Curve
Burgenland Tourismus – “Future Targeting for Burgenland Tourism” Submitted by MEDIAPLUS Austria Case Study Summary: To address the growing trend of last-minute travel decisions—55% of travelers now book vacations spontaneously—Burgenland Tourismus, with Mediaplus Austria, launched an AI-powered autumn campaign designed to dynamically manage regional tourism demand. Traditional static media planning methods were no longer sufficient […]
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