Continente – From Transactions to Tributes: How Continente Turned Shopping Data into a Personalized Year-End Celebration Submitted by Arena Media Portugal Case Study Summary: What if your grocery list could tell the story of your life? Portuguese retailer Continente posed that question at the end of the year—and delivered a breakthrough campaign that turned millions […]
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Audi — The Audi Audit: AI Clears the ClutterSubmitted by PHD Germany Case Study Summary: In a rapidly evolving automotive landscape, Audi faced a challenge: how to maintain its premium brand perception while scaling its used car advertising through Google’s new Vehicle Ads. Listings across hundreds of dealers often featured inconsistent imagery, outdated pricing, and […]
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Dolomiti Superski “Time Out? Superski!” Submitted by Weischer.JvB x St. Elmo’s Tourism Case Study Summary: Dolomiti Superski, the world’s largest ski destination with 12 interconnected resorts in the Italian Alps, is a breathtaking winter paradise offering something for everyone—from adrenaline-pumping slopes to wellness retreats and gourmet experiences. But in trying to be everything to everyone, […]
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IKEA — “Start Up the Start-Up” (Taiwan)Submitted by Starcom Taiwan Case Study Summary: IKEA Taiwan launched the “Start Up the Start-Up” campaign to support a new generation of entrepreneurs by transforming its home furnishing expertise into adaptable workspace solutions. With 99% of Taiwan’s businesses classified as SMEs (Small to Medium Enterprises)—and many operating in unconventional […]
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