1. Promise Into Action: Words Aren’t Enough Nearly every winning case demonstrates that authentic action is the new currency of trust. Lesson: Marketers must close the gap between brand statements and customer reality. Action is no longer optional—it’s expected. 2. Tech With Empathy AI, wearables, and digital platforms powered some of the boldest initiatives—but always […]
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McDonald’s Sweden – Deal with the Trash (Sweden) Turned litter into loyalty rewards, gamifying responsibility while boosting app use, trust, and market share. Submitted by OMD Sweden Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. McDonald’s Sweden turned responsibility into opportunity with “Deal with the Trash.” By using AI to […]
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Privateer – Space Trash Signs (Global) Made orbital debris visible by mapping space junk into constellations, driving awareness and policy change. Submitted by: MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards Privateer’s “Space Trash Signs” made the invisible threat of orbital debris visible to the world. By transforming […]
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Treeless Map – Abdul Latif Jameel Motors (Saudi Arabia) Stripped Fortnite of trees to dramatize deforestation, planting real trees for every player who joined. Submitted by SERVICEPLAN & MEDIAPLUS Middle East Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Abdul Latif Jameel Motors’ “Treeless Map” turned gaming into a call for climate […]
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Vattenfall – Fossil FreeDOME (Sweden) Used AI-powered VR to help people co-create a fossil-free future, transforming climate anxiety into hope. Submitted by OMD Sweden Winner’s Citation: PLATINUM in 2025 Marketing Makes a World of Difference Awards Vattenfall’s “Fossil FreeDOME” turned climate skepticism into belief. By harnessing AI to create immersive, personalized VR journeys, the brand […]
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