Every campaign tells a different story. Viewed together, however, this most recent Marketing Makes a World of Difference™ winners reveal something larger. Across countries, industries and cultures, the same ideas keep resurfacing—not because marketers are following the same playbook, but because they’re responding to many of the same opportunities and challenges. Here are seven lessons […]
Continue Reading
McDonald’s Sweden – Deal with the Trash (Sweden) Turned litter into loyalty rewards, gamifying responsibility while boosting app use, trust, and market share. Submitted by OMD Sweden Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. McDonald’s Sweden turned responsibility into opportunity with “Deal with the Trash.” By using AI to […]
Continue Reading
Privateer – Space Trash Signs (Global) Made orbital debris visible by mapping space junk into constellations, driving awareness and policy change. Submitted by: MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards Privateer’s “Space Trash Signs” made the invisible threat of orbital debris visible to the world. By transforming […]
Continue Reading
Treeless Map – Abdul Latif Jameel Motors (Saudi Arabia) Stripped Fortnite of trees to dramatize deforestation, planting real trees for every player who joined. Submitted by SERVICEPLAN & MEDIAPLUS Middle East Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Abdul Latif Jameel Motors’ “Treeless Map” turned gaming into a call for climate […]
Continue Reading
Vattenfall – Fossil FreeDOME (Sweden) Used AI-powered VR to help people co-create a fossil-free future, transforming climate anxiety into hope. Submitted by OMD Sweden Winner’s Citation: PLATINUM in 2025 Marketing Makes a World of Difference Awards Vattenfall’s “Fossil FreeDOME” turned climate skepticism into belief. By harnessing AI to create immersive, personalized VR journeys, the brand […]
Continue Reading