Vodafone — GO REAL LIFE: Live in the Now Instead of the Net (Germany) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards Vodafone challenged the logic of its own category by encouraging people to spend less time on their phones—and more time experiencing life beyond the screen. Submitted by Weischer.OOH x Carat Germany […]
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Decathlon Canada — This Black Friday, Instead of Making Deals, We’re Making Time (Canada) GOLD — 2026 Marketing Makes a World of Difference™ Awards Decathlon turned Black Friday into an invitation to reclaim time for sport—using people’s own calendars to help make it happen. Submitted by Cossette Media Canada Winner’s Citation For challenging the conventions […]
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ISDIN — UV Tattoo to Learn (Spain) A UV-reactive tattoo turned sunscreen application into a game children could understand—and helped make sun protection something they wanted to do. Submitted by Havas Play & Arena Media Spain Winner’s Citation For transforming the invisible effects of UV exposure into a playful, tangible experience that helped children understand—and […]
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Knorr (Unilever) — #UnlockYourGreenFlag (Germany) GOLD — 2026 Marketing Makes a World of Difference™ Awards Knorr turned cooking from an everyday skill into a visible signal of care, independence and compatibility in Gen Z dating. Submitted by PHD Germany GmbH Winner’s Citation For finding an unexpected connection between cooking and modern dating—and turning that insight […]
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Make-A-Wish UK — Overcooked Live (United Kingdom) GOLD — 2026 Marketing Makes a World of Difference™ Awards A live gaming experience turned audience participation into fundraising—allowing viewers to influence the action while helping grant wishes for critically ill children. Submitted by Arena Media UK Winner’s Citation For transforming a much-loved game into a live, participatory […]
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Nosotras — Me Feat. Me (Chile) GOLD — 2026 Marketing Makes a World of Difference™ Awards Music, technology and collaboration transformed one artist’s personal journey into a powerful expression of identity, resilience and visibility. Submitted by PHD Chile Winner’s Citation For using music and technology to create a deeply personal expression of identity—giving an artist […]
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OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel — JOIN THE FUTURE Redstone Challenge (Austria) GOLD — 2026 Marketing Makes a World of Difference™ Awards A Minecraft challenge helped teenagers discover that skills they were already using for fun could point toward a future in electrical engineering. Submitted by […]
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Zurich — The Lost Sense Experience (Germany) GOLD — 2026 Marketing Makes a World of Difference™ Awards An immersive experience transformed the often-overlooked loss of smell into something people could feel—and helped people discover that the sense may sometimes be trained and partially regained. Submitted by OMD Germany Winner’s Citation For transforming an invisible and […]
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Every campaign tells a different story. Viewed together, however, this most recent Marketing Makes a World of Difference™ winners reveal something larger. Across countries, industries and cultures, the same ideas keep resurfacing—not because marketers are following the same playbook, but because they’re responding to many of the same opportunities and challenges. Here are seven lessons […]
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SPARK! Philippines – KITA Initiative (Philippines) Made women entrepreneurs literally visible by redesigning store signage with culturally inspired typography, thanks to SPARK, a nonprofit that champions women and youth. Submitted by Havas Ortega, Manila Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards The “KITA Initiative” made women entrepreneurs visible—literally. By […]
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