Case Study Summary Knorr’s #ModTheVeg campaign is a standout example of purpose-driven innovation in gaming. Facing a disconnect with younger audiences who viewed vegetables—and the Knorr brand—as outdated, Knorr identified a unique cultural insight: in popular video games, vegetables are often portrayed as weak or worthless. This digital bias mirrored real-life attitudes, especially among Gen […]
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Case Study Summary Long COVID Europe To raise awareness among young people about the hidden struggles of Long COVID, Long COVID Europe launched “Long COVID Mode,” an innovative campaign that turned gaming into a powerful educational tool. Without a marketing budget, they created custom mods for Minecraft, The Witcher 3, and Elden Ring that simulated […]
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Case Study Summary: United24’s “The Donation Map” transformed Fortnite into a philanthropic tool to raise funds for rebuilding a war-damaged Ukrainian clinic. By creating a custom map based on Kyiv’s Independence Square, players could explore and learn rather than fight—while time spent on the map triggered real-world donations through Fortnite’s monetization model. This allowed players […]
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