FireCatchers | Turning Twitch Viewers into Wildfire Spotters

FireCatchers Sapeurs-Pompiers de France (France) Agency: Havas Play France Award Recognition CASE STUDY SUMMARY Wildfires are becoming an increasingly serious threat across France, where early detection can mean the difference between a small incident and a major disaster. The challenge is simple: fires rarely begin dramatically. They start quietly, often requiring someone to notice a […]

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PetPace Transforms Dogs into Earthquake Warning Systems with Animal Alerts

PetPace – Animal Alerts (Peru → Global) Transformed smart collars into seismic sensors, turning dogs into a life-saving earthquake warning system. Submitted by MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards PetPace’s “Animal Alerts” turned dogs into earthquake warning systems. By harnessing natural animal sensitivity through smart collars […]

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