Initiative Vermisste Kinder & Free2move — Screen2Save (Germany) GRAND PRIX — 2026 Marketing Makes a World of Difference™ Awards Screen2Save transformed everyday media infrastructure into a real-time missing-child alert network—helping mobilize people when every minute matters. Submitted by MEDIAPLUS Germany Winner’s Citation For demonstrating what becomes possible when marketing infrastructure is repurposed for an urgent […]
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Sapeurs-Pompiers de France — FireCatchers (France) GRAND PRIX — 2026 Marketing Makes a World of Difference™ Awards FireCatchers transformed the minutes Twitch audiences normally spend waiting for a stream to begin into a collective early-warning system for wildfires. Submitted by Havas Play France Winner’s Citation For recognizing the untapped value of human attention—and transforming an […]
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FireCatchers Sapeurs-Pompiers de France (France) Agency: Havas Play France Award Recognition CASE STUDY SUMMARY Wildfires are becoming an increasingly serious threat across France, where early detection can mean the difference between a small incident and a major disaster. The challenge is simple: fires rarely begin dramatically. They start quietly, often requiring someone to notice a […]
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PetPace – Animal Alerts (Peru → Global) Transformed smart collars into seismic sensors, turning dogs into a life-saving earthquake warning system. Submitted by MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards PetPace’s “Animal Alerts” turned dogs into earthquake warning systems. By harnessing natural animal sensitivity through smart collars […]
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