PurposefulMarketing – Internationalist Awards

Stream of (Un)consciousness: How the British Heart Foundation Turned Twitch into a Lifesaving Classroom

December 6, 2024June 2, 2025 deborahmalone98

Case Study Summary: The British Heart Foundation’s “Stream of (Un)consciousness” campaign creatively entered the gaming space to boost CPR awareness and training among Gen Z. Recognizing that this audience spends more time gaming than socializing, BHF partnered with 14 top Twitch streamers to abruptly “flatline” their live streams—mimicking the sudden nature of cardiac arrest. This […]

Tap to Protect: How WWF Turned Screens into Shields for the Amazon

December 4, 2024June 2, 2025 deborahmalone53

Case Study Summary The WWF “Save What You See” campaign is innovative because it creatively addresses donation fatigue through visual, personalized storytelling of impact. Instead of abstract appeals, it uses interactive full-screen mobile banners that directly show users how much of the Amazon rainforest they can protect—literally matching the screen size to the land area […]

WINNERS LIST: Marketing Makes a World of Difference 2024

October 17, 2024January 13, 2025 admin119

Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives aremaking a world of difference by creating awareness, changing behaviors, and driving results for the PLANET, for PEOPLE… and for BUSINESS. The Winners in Alphabetical Order: Link to brief case study summaries Rather than ranking each case study as gold, […]