AI for Better Marketing – Internationalist Awards

AI WINNERS! Twelve Brands Using AI to Achieve Exceptional Customer-Focused Marketing Success

July 10, 2025July 11, 2025 deborahmalone1121

The inaugural Internationalist AI AWARDS FOR BETTER MARKETING revealed a striking truth: artificial intelligence is no longer just an emerging tool—it is fundamentally reshaping how marketers deliver relevance, resonance, and results. Twelve pioneering campaigns from around the world showed that AI doesn’t replace human creativity—it supercharges it. From turning grocery data into joyful personal narratives […]

Trash Talk Turned Transformation: How AI Helped McDonald’s Make Litter Pay

July 10, 2025July 10, 2025 admin553

McDonald’s Sweden – “Deal with the Trash” Submitted by OMD Sweden Case Study Summary: In response to growing frustration over littering in Sweden—where fast-food packaging contributes to 15% of street waste—McDonald’s Sweden, with OMD, reimagined its loyalty program. Instead of rewarding purchases, it rewarded responsible behavior: properly disposing of trash—even competitors’ packaging—could now earn consumers […]

AI Turns Climate Anxiety into Belief: Vattenfall’s Fossil FreeDOM

July 10, 2025July 10, 2025 admin406

Vattenfall – “Fossil FreeDOME” Submitted by OMD Sweden Case Study Summary “Fossil FreeDOME” by Vattenfall, the state-owned Swedish multinational energy company, used AI to combat climate fatigue and reignite belief in a fossil-free future. As public optimism waned—especially among young Swedes—this immersive, AI-powered VR experience offered individuals a deeply personal vision of a sustainable world […]

From Precision to Purpose: What the AI Awards Say About Marketing’s Future

July 10, 2025July 16, 2025 deborahmalone678

By Deborah Malone, Founder of The Internationalist Twelve pioneering campaigns from around the world in the inaugural Internationalist AI AWARDS FOR BETTER MARKETING showed that AI doesn’t replace human creativity—it supercharges it. From turning grocery data into joyful personal narratives to using generative AI to spark childhood wonder, the winners demonstrated how AI can make […]

AI-Powered Holiday Cheer Delivers 119% Sales Performance for Telstra

July 10, 2025July 10, 2025 admin488

Telstra – “Free Calls to Santa: Powered by Generative AI” Submitted by OMD Australia Case Study Summary Faced with a crowded holiday marketplace and economic pressures that made consumers less responsive to promotions, Telstra — Australia’s largest telecom provider — needed more than discounts to boost year-end performance. The insight: while Santa appearances were down […]

Real Beauty, Reimagined for a Digital World

July 10, 2025July 10, 2025 admin530

Dove (Unilever) – “Real Beauty for the AI Era” Submitted by Mindshare Case Study Summary: To mark the 20th anniversary of its Real Beauty platform, Dove launched a bold campaign to combat a new threat: AI-generated beauty standards. As generative AI tools began producing hyper-idealized images based on biased internet training data, Dove aimed to […]

Magnum’s AI Strategy Drove 30% Sales Lift by Turning Data into Demand

July 10, 2025July 11, 2025 admin1114

Magnum (Unilever) – “Ice Ice Maybe? With Data, Baby!” Submitted by PHD Germany x Weischer.JvB Germany Case Study Summary In the summer of 2024, Magnum, Unilever’s iconic ice cream, faced a dual challenge: unpredictable weather across Germany and inconsistent regional demand, even during ideal conditions. Instead of relying on broad, weather-driven media strategies, Magnum and […]

Don’t Just Target—Reassure: Samsung’s AI Turns Hesitation into Sales

July 10, 2025July 10, 2025 admin573

Samsung E-Shop – “Decoding Doubt: Selling Through Uncertainty” Submitted by Starcom Taiwan Case Study Summary In a highly competitive e-commerce market dominated by multi-brand platforms offering variety and discounts, Samsung E-Shop faced the challenge of distinguishing itself. Rather than competing on price, Samsung redefined its commerce strategy by addressing the root of consumer hesitation—doubt. Through […]

Print Gets Personal: How REWE Used AI to Reinvent Newspaper Deal Ads

July 10, 2025July 10, 2025 admin1082

REWE – RTRDP-DCO Submitted by OMD Germany Case Study Summary REWE, one of Germany’s largest supermarket chains, turned a traditional media channel—newspaper ads—into a high-performance, hyper-personalized marketing tool using AI and real-time retail data. In a country where print remains a critical driver of grocery shopping decisions, REWE faced a challenge: how to ensure every […]

Tourism in Real Time: Burgenland’s AI Playbook for Beating the Booking Curve

July 10, 2025July 10, 2025 admin529

Burgenland Tourismus – “Future Targeting for Burgenland Tourism” Submitted by MEDIAPLUS Austria Case Study Summary: To address the growing trend of last-minute travel decisions—55% of travelers now book vacations spontaneously—Burgenland Tourismus, with Mediaplus Austria, launched an AI-powered autumn campaign designed to dynamically manage regional tourism demand. Traditional static media planning methods were no longer sufficient […]