Category: Digital Solutions Awards

Winners Set New Benchmarks in Digital Marketing…

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WINNERS ANNOUNCED in The 16th Annual INTERNATIONALIST AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS! Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. This year’s winners demonstrate: The most effective campaigns solve real problems, maintain authentic connections with their audiences, and deliver tangible results. By […]

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Stream of (Un)consciousness: How the British Heart Foundation Turned Twitch into a Lifesaving Classroom

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Case Study Summary: The British Heart Foundation’s “Stream of (Un)consciousness” campaign creatively entered the gaming space to boost CPR awareness and training among Gen Z. Recognizing that this audience spends more time gaming than socializing, BHF partnered with 14 top Twitch streamers to abruptly “flatline” their live streams—mimicking the sudden nature of cardiac arrest. This […]

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Tap to Protect: How WWF Turned Screens into Shields for the Amazon

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Case Study Summary The WWF “Save What You See” campaign is innovative because it creatively addresses donation fatigue through visual, personalized storytelling of impact. Instead of abstract appeals, it uses interactive full-screen mobile banners that directly show users how much of the Amazon rainforest they can protect—literally matching the screen size to the land area […]

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Level Up Your Greens: How Knorr Made Veggies Game-Changing Heroes

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Case Study Summary Knorr’s #ModTheVeg campaign is a standout example of purpose-driven innovation in gaming. Facing a disconnect with younger audiences who viewed vegetables—and the Knorr brand—as outdated, Knorr identified a unique cultural insight: in popular video games, vegetables are often portrayed as weak or worthless. This digital bias mirrored real-life attitudes, especially among Gen […]

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Press Play, Rebuild a Nation: How Fortnite Powered Real-World Aid for Ukraine

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Case Study Summary: United24’s “The Donation Map” transformed Fortnite into a philanthropic tool to raise funds for rebuilding a war-damaged Ukrainian clinic. By creating a custom map based on Kyiv’s Independence Square, players could explore and learn rather than fight—while time spent on the map triggered real-world donations through Fortnite’s monetization model. This allowed players […]

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WINNERS LIST: Digital Awards 2024

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The 16th Annual Internationalist Awards for Innovative Digital Marketing Solutions Brand | Title of Entry | Agency ————————- Grand Prix ————————- Anzen Health | 855-HOW-TO-QUIT-(OPIOIDS) | MEDIAPLUS Germany British Heart Foundation | Streams of (Un)consciousness | PHD UK ————————- Platinum ————————- Bayer | Aspirin, The Official Sponsor of Fans’ Hearts | EssenceMediacom USA Coca-Cola | […]

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The Evolution of Digital Innovation: Insights from Award-Winning Campaigns

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Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. TRENDS FROM THE 16TH ANNUAL INTERNATIONALIST AWARDS FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS… Digital innovation in marketing has matured beyond flashy technology implementations to focus on solutions that create meaningful business and societal impacts. An analysis […]

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Game, Set, Brand: How CUPRA Served Up Padel in Fortnite and Won Gen Z

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Case Study Summary CUPRA x Padel: Gaming Meets Purposeful Brand Building To stand out in Germany’s crowded auto market and appeal to Gen Z, CUPRA avoided traditional ads and instead launched an innovative campaign that brought the sport of padel into Fortnite. By creating the first-ever virtual padel experience—complete with a branded arena, showroom, and […]

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