Case Studies explore how AI was used to create better marketing.
How AI Identified Future Demand Before Consumers Started Shopping. PLATINUM WINNER | AI FOR BETTER MARKETING 2026 Samsung RMN Upstream (Retail Media Networks) – “Intent Before Intent”Submitted by Starcom Taiwan CASE STUDY SUMMARY Most marketing systems are designed to respond once consumers enter the purchase funnel. Samsung asked a different question: What if brands could […]
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How AI Connected Life Moments to Future Mobility Needs. PLATINUM WINNERAI FOR BETTER MARKETING 2026 Audi – “Audizone on Amazon” Submitted by PHD Germany CASE STUDY SUMMARY Consumers rarely wake up one morning and decide to buy a new car. More often, vehicle purchases are triggered by broader life changes—moving to a new home, changing […]
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How AI Helped a Financial Institution Recognize the Invisible Effort Behind Everyday Life. PLATINUM WINNERAI FOR BETTER MARKETING 2026 Taishin Bank – “Signals of Dililgence”Submitted by Starcom Taiwan CASE STUDY SUMMARY Following a major merger, Taishin Financial Holding faced a challenge familiar to many large organizations: how to grow in scale without losing touch with […]
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How AI Brought Formula One Fans Closer to the Drivers and Team They Love. GOLD WINNERAI FOR BETTER MARKETING 2026 Shell V-PowerSubmitted by Shell CASE STUDY SUMMARY In today’s marketing environment, personalization often focuses on products, offers, and transactions. Shell V-Power explored a different possibility: could artificial intelligence create a more emotional and memorable brand […]
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How AI Helped Travelers Move from Uncertainty to Action. GOLD WINNER –AI FOR BETTER MARKETING 2026 Cathay Pacific – AI Flight Secretary: Winning the Conversion WarSubmitted by Zenith Taiwan CASE STUDY SUMMARY Travel decisions are often shaped by uncertainty. Consumers compare destinations, evaluate budgets, consider schedules, and weigh competing priorities before deciding whether to book. […]
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How AI Helped Small Businesses Turn Ambition into Action. GOLD WINNER –AI FOR BETTER MARKETING 2026 Amazon Global Selling– “Hello Boss!” Unlocking the Path from Local to Global SellingSubmitted by Zenith Taiwan CASE STUDY SUMMARY For many small and medium-sized businesses, international expansion is not limited by opportunity—it is limited by uncertainty. Business owners often […]
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How AI Helped Parents Navigate One of Life’s Most Important Decisions. SILVER WINNER –AI FOR BETTER MARKETING 2026 Nestlé Infant Nutrition (NAN HA3) – “When Moms Decide, AI Guides” Submitted by Zenith Taiwan CASE STUDY SUMMARY New parents are faced with an extraordinary number of decisions, often accompanied by uncertainty, conflicting advice, and information overload. Recognizing […]
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How AI Transformed a Health Supplement Brand into a Personalized Companion. SILVER WINNER –AI FOR BETTER MARKETING 2026 Stresstabs (Haleon) – “When Lonely Hearts Shine – Meet My Virtual Soulmate”Submitted by Zenith Taiwan CASE STUDY SUMMARY In an era marked by rising stress, social isolation, and growing demand for personalized experiences, Stresstabs sought to engage […]
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Why Maintaining Creative Excellence May Become Marketing’s Next Competitive Advantage. SPECIAL RECOGNITION –Creative Infrastructure Innovation Zuuvi – Creative Infrastructure: The AI Layer Between Brand Intent and Execution CASE STUDY SUMMARY As marketing organizations produce more content across more channels, markets, formats, and platforms than ever before, a new challenge has emerged: maintaining creative quality and […]
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McDonald’s Sweden – “Deal with the Trash” Submitted by OMD Sweden Case Study Summary: In response to growing frustration over littering in Sweden—where fast-food packaging contributes to 15% of street waste—McDonald’s Sweden, with OMD, reimagined its loyalty program. Instead of rewarding purchases, it rewarded responsible behavior: properly disposing of trash—even competitors’ packaging—could now earn consumers […]
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