November 2024 – Internationalist Awards

The Evolution of Digital Innovation: Insights from Award-Winning Campaigns

November 30, 2024January 13, 2025 deborahmalone182

Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. TRENDS FROM THE 16TH ANNUAL INTERNATIONALIST AWARDS FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS… Digital innovation in marketing has matured beyond flashy technology implementations to focus on solutions that create meaningful business and societal impacts. An analysis […]

Game, Set, Brand: How CUPRA Served Up Padel in Fortnite and Won Gen Z

November 29, 2024June 2, 2025 deborahmalone60

Case Study Summary CUPRA x Padel: Gaming Meets Purposeful Brand Building To stand out in Germany’s crowded auto market and appeal to Gen Z, CUPRA avoided traditional ads and instead launched an innovative campaign that brought the sport of padel into Fortnite. By creating the first-ever virtual padel experience—complete with a branded arena, showroom, and […]

La Société Protectrice des Animaux (La SPA) – Purposeful Gaming for Pet Adoption

November 1, 2024June 1, 2025 deborahmalone103

Case Study Summary: Faced with a surge in pet abandonment during the summer of 2022, French animal protection NGO La Société Protectrice des Animaux (La SPA) sought a creative way to raise awareness and boost adoptions among younger audiences. Tapping into the release of the popular video game Stray, where players control a stray cat, […]