Case Study Summary Knorr’s #ModTheVeg campaign is a standout example of purpose-driven innovation in gaming. Facing a disconnect with younger audiences who viewed vegetables—and the Knorr brand—as outdated, Knorr identified a unique cultural insight: in popular video games, vegetables are often portrayed as weak or worthless. This digital bias mirrored real-life attitudes, especially among Gen […]
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Case Study Summary Long COVID Europe To raise awareness among young people about the hidden struggles of Long COVID, Long COVID Europe launched “Long COVID Mode,” an innovative campaign that turned gaming into a powerful educational tool. Without a marketing budget, they created custom mods for Minecraft, The Witcher 3, and Elden Ring that simulated […]
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Case Study Summary: United24’s “The Donation Map” transformed Fortnite into a philanthropic tool to raise funds for rebuilding a war-damaged Ukrainian clinic. By creating a custom map based on Kyiv’s Independence Square, players could explore and learn rather than fight—while time spent on the map triggered real-world donations through Fortnite’s monetization model. This allowed players […]
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The 16th Annual Internationalist Awards for Innovative Digital Marketing Solutions Brand | Title of Entry | Agency ————————- Grand Prix ————————- Anzen Health | 855-HOW-TO-QUIT-(OPIOIDS) | MEDIAPLUS Germany British Heart Foundation | Streams of (Un)consciousness | PHD UK ————————- Platinum ————————- Bayer | Aspirin, The Official Sponsor of Fans’ Hearts | EssenceMediacom USA Coca-Cola | […]
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Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. TRENDS FROM THE 16TH ANNUAL INTERNATIONALIST AWARDS FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS… Digital innovation in marketing has matured beyond flashy technology implementations to focus on solutions that create meaningful business and societal impacts. An analysis […]
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Case Study Summary CUPRA x Padel: Gaming Meets Purposeful Brand Building To stand out in Germany’s crowded auto market and appeal to Gen Z, CUPRA avoided traditional ads and instead launched an innovative campaign that brought the sport of padel into Fortnite. By creating the first-ever virtual padel experience—complete with a branded arena, showroom, and […]
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Case Study Summary: Faced with a surge in pet abandonment during the summer of 2022, French animal protection NGO La Société Protectrice des Animaux (La SPA) sought a creative way to raise awareness and boost adoptions among younger audiences. Tapping into the release of the popular video game Stray, where players control a stray cat, […]
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For 20+ years, The Internationalist has connected the People & Ideas in International Marketing.Now we are collaborating with one of the world’s best AI Marketing Platforms to Provide our Community with More Insights. The Internationalist’s Sixteenth Annual Internationalist Awards for Innovative Digital Solutions will have an added judge this year. Appropriately, it’s an AI Judge, an Artificial Intelligence “persona” that The […]
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The Internationalist’s 15th Annual Awards for Innovative Digital Marketing Solutions Finalist | Brand | Title of Entry | Entrant Company | Country Grand Prix | HSBC | VIBA | PHD Global | Worldwide Grand Prix | Mastercard | Mastercard Digital Engine | McCann | Worldwide Gold | adidas | Running While Black | EssenceMediacom | […]
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WINNERS in the 16th Annual Internationalist Awards for Innovation in Media Brand | Name of Entry | Agency —————————— GRAND PRIX —————————— Grand Prix | Ally Financial | Changing the Game for Women’s Sports | EssenceMediacom USA Grand Prix | Apollo | Everything Blurry | MEDIAPLUS Germany Grand Prix | Dacia | Hacking The Outrage: […]
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