Internationalist Awards – Page 8 – The Awards for Inspiration, Innovation, Results

Tourism in Real Time: Burgenland’s AI Playbook for Beating the Booking Curve

July 10, 2025July 10, 2025 inter-awards1323

Burgenland Tourismus – “Future Targeting for Burgenland Tourism” Submitted by MEDIAPLUS Austria Case Study Summary: To address the growing trend of last-minute travel decisions—55% of travelers now book vacations spontaneously—Burgenland Tourismus, with Mediaplus Austria, launched an AI-powered autumn campaign designed to dynamically manage regional tourism demand. Traditional static media planning methods were no longer sufficient […]

Continente’s €13M Recipe: How AI Turned Grocery Lists into Gold

July 10, 2025July 10, 2025 inter-awards887

Continente – From Transactions to Tributes: How Continente Turned Shopping Data into a Personalized Year-End Celebration Submitted by Arena Media Portugal Case Study Summary: What if your grocery list could tell the story of your life? Portuguese retailer Continente posed that question at the end of the year—and delivered a breakthrough campaign that turned millions […]

From Clutter to Confidence: How AI Helped Audi Reinvent Online Car Buying

July 10, 2025July 10, 2025 inter-awards1375

Audi — The Audi Audit: AI Clears the ClutterSubmitted by PHD Germany Case Study Summary: In a rapidly evolving automotive landscape, Audi faced a challenge: how to maintain its premium brand perception while scaling its used car advertising through Google’s new Vehicle Ads. Listings across hundreds of dealers often featured inconsistent imagery, outdated pricing, and […]

From Rush Hour to Powder Hour: How AI Prompted the Perfect Escape

July 10, 2025July 10, 2025 inter-awards704

Dolomiti Superski “Time Out? Superski!” Submitted by Weischer.JvB x St. Elmo’s Tourism Case Study Summary: Dolomiti Superski, the world’s largest ski destination with 12 interconnected resorts in the Italian Alps, is a breathtaking winter paradise offering something for everyone—from adrenaline-pumping slopes to wellness retreats and gourmet experiences. But in trying to be everything to everyone, […]

AI Meets DIY: IKEA Powers Entrepreneurial Workspaces in Taiwan

July 10, 2025July 10, 2025 inter-awards1132

IKEA — “Start Up the Start-Up” (Taiwan)Submitted by Starcom Taiwan Case Study Summary: IKEA Taiwan launched the “Start Up the Start-Up” campaign to support a new generation of entrepreneurs by transforming its home furnishing expertise into adaptable workspace solutions. With 99% of Taiwan’s businesses classified as SMEs (Small to Medium Enterprises)—and many operating in unconventional […]

TRENDING…. Purposeful Gaming: A Winning Combination for Brands and Players…

June 4, 2025July 10, 2025 deborahmalone855

Gaming and Purpose may not immediately seem to go hand in hand, but the combination is making a difference to many categories of business, from consumer goods to nonprofits. In 2022, during an interview with the forward-thinking Pete Blackshaw, while CEO of the Cincinnati-based Cintrifuse, he foresaw the convergence of “Green and Gaming.” Pete, a veteran of […]

MEDIA INNOVATION WINNERS ANNOUNCED!

April 24, 2025July 11, 2025 inter-awards3585

Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our seventeen-year history of honoring inspirational case studies from around the globe! Given that the Internationalist Awards for Innovation in Media are based on […]

Winners Set New Benchmarks in Digital Marketing…

December 7, 2024January 17, 2025 deborahmalone1261

WINNERS ANNOUNCED in The 16th Annual INTERNATIONALIST AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS! Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. This year’s winners demonstrate: The most effective campaigns solve real problems, maintain authentic connections with their audiences, and deliver tangible results. By […]

Stream of (Un)consciousness: How the British Heart Foundation Turned Twitch into a Lifesaving Classroom

December 6, 2024June 2, 2025 deborahmalone1135

Case Study Summary: The British Heart Foundation’s “Stream of (Un)consciousness” campaign creatively entered the gaming space to boost CPR awareness and training among Gen Z. Recognizing that this audience spends more time gaming than socializing, BHF partnered with 14 top Twitch streamers to abruptly “flatline” their live streams—mimicking the sudden nature of cardiac arrest. This […]

Tap to Protect: How WWF Turned Screens into Shields for the Amazon

December 4, 2024August 24, 2025 deborahmalone663

Case Study Summary The WWF “Save What You See” campaign is innovative because it creatively addresses donation fatigue through visual, personalized storytelling of impact. Instead of abstract appeals, it uses interactive full-screen mobile banners that directly show users how much of the Amazon rainforest they can protect—literally matching the screen size to the land area […]