Dove – Real Beauty Redefined for the AI Era (Global) Intervened in algorithms to ensure inclusive, authentic beauty representation in the age of AI. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Dove’s “Real Beauty Redefined for the AI Era” brought its iconic purpose […]
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EE – Support. It’s In Your Hands (UK) Embedded British Sign Language into football sponsorships, making the sport more inclusive for Deaf fans. Submitted by Havas Play UK Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. EE’s “Support. It’s In Your Hands” went beyond football sponsorship to change the culture […]
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Foundation to Combat Antisemitism – Timeout Against Hate (USA) Hijacked sports timeouts to unite Americans against antisemitism and hate of all kinds. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. The Foundation to Combat Antisemitism’s Timeout Against Hate transformed America’s favorite pastime into a […]
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Google Workspace – 50 States, 50 Stories (USA) Replaced one flashy Super Bowl spot with 50 local ads, spotlighting small businesses powered by AI. Submitted by EssenceMediacom | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Google Workspace’s “50 States, 50 Stories” redefined Super Bowl advertising by replacing […]
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Mazda – First to the Finish (Global/USA) Broke barriers with a Prime Video docuseries on women racers, redefining branded storytelling as entertainment. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Mazda’s “First to the Finish” redefined brand storytelling by becoming the first-ever Prime Video […]
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McDonald’s Sweden – Deal with the Trash (Sweden) Turned litter into loyalty rewards, gamifying responsibility while boosting app use, trust, and market share. Submitted by OMD Sweden Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. McDonald’s Sweden turned responsibility into opportunity with “Deal with the Trash.” By using AI to […]
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Minnesota Pork Board – Cook’n Bacon / Team Pork (USA) Celebrated Olympic divers Cook and Bacon with a playful campaign that built community pride and food bank support. Submitted by Parity connecting brands with professional women athletes and their fans Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards The Minnesota […]
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PetPace – Animal Alerts (Peru → Global) Transformed smart collars into seismic sensors, turning dogs into a life-saving earthquake warning system. Submitted by MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards PetPace’s “Animal Alerts” turned dogs into earthquake warning systems. By harnessing natural animal sensitivity through smart collars […]
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Privateer – Space Trash Signs (Global) Made orbital debris visible by mapping space junk into constellations, driving awareness and policy change. Submitted by: MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards Privateer’s “Space Trash Signs” made the invisible threat of orbital debris visible to the world. By transforming […]
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Sandy Hook Promise – Just Joking (USA) Used stand-up comedy to expose the danger of dismissing school shooting threats as “jokes,” preventing real tragedies. Submitted by PHD USA Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards Sandy Hook Promise’s “Just Joking” turned comedy into a life-saving intervention. By having top […]
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