How AI Transformed a Health Supplement Brand into a Personalized Companion.
SILVER WINNER –
AI FOR BETTER MARKETING 2026
Stresstabs (Haleon) – “When Lonely Hearts Shine – Meet My Virtual Soulmate”
Submitted by Zenith Taiwan
CASE STUDY SUMMARY
In an era marked by rising stress, social isolation, and growing demand for personalized experiences, Stresstabs sought to engage consumers in a more meaningful way.
Rather than relying on traditional product messaging, the brand introduced “Meet My Virtual Soulmate,” an AI-powered experience designed to create individualized interactions that reflected users’ personalities, interests, and emotional preferences.
Participants engaged with virtual companions through conversations, activities, and personalized experiences that evolved over time. The initiative transformed the relationship between brand and consumer, moving beyond awareness and product benefits to create an ongoing dialogue centered on connection and engagement.
By combining artificial intelligence with human-centered design, Stresstabs demonstrated how brands can create more personal and emotionally resonant experiences in an increasingly digital world.
KEY INSIGHTS
• Consumers increasingly seek connection, personalization, and relevance.
• AI can enable brands to move beyond one-way communication toward ongoing interaction.
• Emotional engagement can create stronger relationships than product messaging alone.
• The future of personalization may involve participation rather than passive consumption.
WHY AI WAS USED
The initiative required individualized interactions that could adapt to each participant’s preferences, behaviors, and responses.
AI enabled the brand to create dynamic conversations and evolving experiences at a scale that would have been impossible through traditional content or customer engagement models.
The technology allowed each interaction to feel more personal, responsive, and unique to the individual participant.
HOW AI WORKED WITH HUMAN INSIGHT
The strategic idea began with a simple observation: many consumers are looking for experiences that feel personal, supportive, and relevant to their lives.
Human teams designed the emotional framework, established appropriate boundaries, and developed the overall experience. AI provided the ability to personalize interactions, adapt responses, and sustain engagement over time.
Together, creativity and technology helped transform a product-centered campaign into a relationship-centered experience.
WOULD THIS HAVE BEEN POSSIBLE WITHOUT AI?
No.
The initiative depended on real-time interaction, personalization, and adaptation at a level that would have been impossible through conventional marketing tools.
AI enabled the experience to evolve with each participant, creating a sense of individuality that could not have been replicated through static content or traditional advertising.
WHAT MARKETERS CAN LEARN
For decades, marketing has focused primarily on messages.
Increasingly, consumers are seeking experiences.
Stresstabs explores an emerging question: What happens when brands move beyond communication and create environments for interaction?
Whether through companionship, coaching, guidance, entertainment, or support, AI is enabling new forms of engagement that blur the boundaries between content, service, and relationship.
The lesson is not that every brand should create a virtual companion. Rather, it is that consumers increasingly value experiences that feel personal, responsive, and relevant to their lives.
As AI evolves, marketers may find that the most meaningful relationships are built not through messages alone, but through ongoing interaction.
CAMPAIGN CREDITS
Brand:
Stresstabs (Haleon)
Submitted by:
Zenith Taiwan
Award:
Silver Winner
AI for Better Marketing 2026
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