When Giving Becomes Part of the Game

Make-A-Wish UK — Overcooked Live (United Kingdom) GOLD — 2026 Marketing Makes a World of Difference™ Awards A live gaming experience turned audience participation into fundraising—allowing viewers to influence the action while helping grant wishes for critically ill children. Submitted by Arena Media UK Winner’s Citation For transforming a much-loved game into a live, participatory […]

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When a Brand Steps Back So Another Voice Can Be Heard

Nosotras — Me Feat. Me (Chile) GOLD — 2026 Marketing Makes a World of Difference™ Awards Music, technology and collaboration transformed one artist’s personal journey into a powerful expression of identity, resilience and visibility. Submitted by PHD Chile Winner’s Citation For using music and technology to create a deeply personal expression of identity—giving an artist […]

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Turning Minecraft Skills into Real-World Possibility

OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel — JOIN THE FUTURE Redstone Challenge (Austria) GOLD — 2026 Marketing Makes a World of Difference™ Awards A Minecraft challenge helped teenagers discover that skills they were already using for fun could point toward a future in electrical engineering. Submitted by […]

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Making an Invisible Loss Something People Could Understand

Zurich — The Lost Sense Experience (Germany) GOLD — 2026 Marketing Makes a World of Difference™ Awards An immersive experience transformed the often-overlooked loss of smell into something people could feel—and helped people discover that the sense may sometimes be trained and partially regained. Submitted by OMD Germany Winner’s Citation For transforming an invisible and […]

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PetPace Transforms Dogs into Earthquake Warning Systems with Animal Alerts

PetPace – Animal Alerts (Peru → Global) Transformed smart collars into seismic sensors, turning dogs into a life-saving earthquake warning system. Submitted by MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards PetPace’s “Animal Alerts” turned dogs into earthquake warning systems. By harnessing natural animal sensitivity through smart collars […]

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