Print Gets Personal: How REWE Used AI to Reinvent Newspaper Deal Ads
REWE – RTRDP-DCO Submitted by OMD Germany Case Study Summary REWE, one of Germany’s largest supermarket chains, turned a traditional media channel—newspaper ads—into a high-performance, hyper-personalized marketing tool using AI and real-time retail data. In a country where print remains a critical driver of grocery shopping decisions, REWE faced a challenge: how to ensure every […]
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