SPARK! Philippines – KITA Initiative (Philippines) Made women entrepreneurs literally visible by redesigning store signage with culturally inspired typography, thanks to SPARK, a nonprofit that champions women and youth. Submitted by Havas Ortega, Manila Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards The “KITA Initiative” made women entrepreneurs visible—literally. By […]
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Starcom Taiwan – The Love Atomic Habit (Taiwan) Leveraged AI to help families practice love and openness, breaking taboos around organ donation consent. Submitted by Starcom Taiwan Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Starcom Taiwan’s “The Love Atomic Habit” redefined how families in Taiwan talk about love, life, and organ […]
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Treeless Map – Abdul Latif Jameel Motors (Saudi Arabia) Stripped Fortnite of trees to dramatize deforestation, planting real trees for every player who joined. Submitted by SERVICEPLAN & MEDIAPLUS Middle East Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Abdul Latif Jameel Motors’ “Treeless Map” turned gaming into a call for climate […]
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Vattenfall – Fossil FreeDOME (Sweden) Used AI-powered VR to help people co-create a fossil-free future, transforming climate anxiety into hope. Submitted by OMD Sweden Winner’s Citation: PLATINUM in 2025 Marketing Makes a World of Difference Awards Vattenfall’s “Fossil FreeDOME” turned climate skepticism into belief. By harnessing AI to create immersive, personalized VR journeys, the brand […]
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Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives aremaking a world of difference by creating awareness, changing behaviors, and driving results for the PLANET, for PEOPLE… and for BUSINESS. The Winners in Alphabetical Order: Link to brief case study summaries Rather than ranking each case study as gold, […]
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