Stream of (Un)consciousness: How the British Heart Foundation Turned Twitch into a Lifesaving Classroom
Case Study Summary: The British Heart Foundation’s “Stream of (Un)consciousness” campaign creatively entered the gaming space to boost CPR awareness and training among Gen Z. Recognizing that this audience spends more time gaming than socializing, BHF partnered with 14 top Twitch streamers to abruptly “flatline” their live streams—mimicking the sudden nature of cardiac arrest. This […]
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