Game, Set, Brand: How CUPRA Served Up Padel in Fortnite and Won Gen Z
Case Study Summary CUPRA x Padel: Gaming Meets Purposeful Brand Building To stand out in Germany’s crowded auto market and appeal to Gen Z, CUPRA avoided traditional ads and instead launched an innovative campaign that brought the sport of padel into Fortnite. By creating the first-ever virtual padel experience—complete with a branded arena, showroom, and […]
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