AI-Powered Holiday Cheer Delivers 119% Sales Performance for Telstra
Telstra – “Free Calls to Santa: Powered by Generative AI” Submitted by OMD Australia Case Study Summary Faced with a crowded holiday marketplace and economic pressures that made consumers less responsive to promotions, Telstra — Australia’s largest telecom provider — needed more than discounts to boost year-end performance. The insight: while Santa appearances were down […]
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