Mazda – First to the Finish (Global/USA) Broke barriers with a Prime Video docuseries on women racers, redefining branded storytelling as entertainment. Submitted by Mindshare | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. Mazda’s “First to the Finish” redefined brand storytelling by becoming the first-ever Prime Video […]
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McDonald’s Sweden – Deal with the Trash (Sweden) Turned litter into loyalty rewards, gamifying responsibility while boosting app use, trust, and market share. Submitted by OMD Sweden Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. McDonald’s Sweden turned responsibility into opportunity with “Deal with the Trash.” By using AI to […]
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Minnesota Pork Board – Cook’n Bacon / Team Pork (USA) Celebrated Olympic divers Cook and Bacon with a playful campaign that built community pride and food bank support. Submitted by Parity connecting brands with professional women athletes and their fans Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards The Minnesota […]
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PetPace – Animal Alerts (Peru → Global) Transformed smart collars into seismic sensors, turning dogs into a life-saving earthquake warning system. Submitted by MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards PetPace’s “Animal Alerts” turned dogs into earthquake warning systems. By harnessing natural animal sensitivity through smart collars […]
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Privateer – Space Trash Signs (Global) Made orbital debris visible by mapping space junk into constellations, driving awareness and policy change. Submitted by: MEDIAPLUS Germany Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards Privateer’s “Space Trash Signs” made the invisible threat of orbital debris visible to the world. By transforming […]
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Sandy Hook Promise – Just Joking (USA) Used stand-up comedy to expose the danger of dismissing school shooting threats as “jokes,” preventing real tragedies. Submitted by PHD USA Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards Sandy Hook Promise’s “Just Joking” turned comedy into a life-saving intervention. By having top […]
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SPARK! Philippines – KITA Initiative (Philippines) Made women entrepreneurs literally visible by redesigning store signage with culturally inspired typography, thanks to SPARK, a nonprofit that champions women and youth. Submitted by Havas Ortega, Manila Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards The “KITA Initiative” made women entrepreneurs visible—literally. By […]
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Starcom Taiwan – The Love Atomic Habit (Taiwan) Leveraged AI to help families practice love and openness, breaking taboos around organ donation consent. Submitted by Starcom Taiwan Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Starcom Taiwan’s “The Love Atomic Habit” redefined how families in Taiwan talk about love, life, and organ […]
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Treeless Map – Abdul Latif Jameel Motors (Saudi Arabia) Stripped Fortnite of trees to dramatize deforestation, planting real trees for every player who joined. Submitted by SERVICEPLAN & MEDIAPLUS Middle East Winner’s Citation PLATINUM in 2025 Marketing Makes a World of Difference Awards Abdul Latif Jameel Motors’ “Treeless Map” turned gaming into a call for climate […]
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Vattenfall – Fossil FreeDOME (Sweden) Used AI-powered VR to help people co-create a fossil-free future, transforming climate anxiety into hope. Submitted by OMD Sweden Winner’s Citation: PLATINUM in 2025 Marketing Makes a World of Difference Awards Vattenfall’s “Fossil FreeDOME” turned climate skepticism into belief. By harnessing AI to create immersive, personalized VR journeys, the brand […]
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