Cesar (Mars) — Cesar x Tripadvisor: Dog Friendly Travel PLATINUM — 2026 Marketing Makes a World of Difference™ Awards Cesar partnered with Tripadvisor to make dog-friendly travel easier to discover, plan and experience—while encouraging more businesses to welcome dogs. Submitted by EssenceMediacom Winner’s Citation For turning a brand belief into a useful travel ecosystem—helping pet […]
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Huggies — Sound of a Hug (Canada) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards Huggies transformed the familiar comfort of a parent’s heartbeat into a personalized sleep experience designed to help soothe babies—and give parents something useful in the moments they need it most. Submitted by UM Canada Winner’s Citation For transforming […]
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Nestlé Infant Nutrition — When Moms Decide, AI Guides (Taiwan) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards By adapting marketing to the way mothers actually make decisions, Nestlé used technology to provide more relevant guidance while reducing unnecessary information and repetition. Submitted by Zenith Taiwan Winner’s Citation For recognizing that one of […]
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How AI Brought Formula One Fans Closer to the Drivers and Team They Love. GOLD WINNERAI FOR BETTER MARKETING 2026 Shell V-PowerSubmitted by Shell CASE STUDY SUMMARY In today’s marketing environment, personalization often focuses on products, offers, and transactions. Shell V-Power explored a different possibility: could artificial intelligence create a more emotional and memorable brand […]
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