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Kleenex x Mr Doodle | When the Product Becomes the Media

June 1, 2026June 1, 2026 inter-awards587

Kleenex x Mr Doodle | Turning Media into Accessible Art Kleenex / Kimberly-Clark (United Kingdom) Agency: PHD UK Award Recognition CASE STUDY SUMMARY For years, Kleenex faced a challenge that had little to do with tissues themselves. While the brand remained the UK’s category leader, younger consumers were increasingly disengaged. Research revealed a surprising barrier […]

AXA Turns Comedy into a Catalyst for Mental Health Awareness

September 11, 2025September 11, 2025 inter-awards782

AXA – Group Therapy (Global) Used comedy as a bridge to tackle mental health stigma, turning laughter into an entry point for healing. Submitted by Wavemaker | WPP Media Winner’s Citation PLATINUM in the 2025 Marketing Makes a World of Difference Awards. With “Group Therapy,” AXA redefined what it means to care for mental health. […]