Taishin Bank’s “Signals of Diligence”

How AI Helped a Financial Institution Recognize the Invisible Effort Behind Everyday Life. PLATINUM WINNERAI FOR BETTER MARKETING 2026 Taishin Bank – “Signals of Dililgence”Submitted by Starcom Taiwan CASE STUDY SUMMARY Following a major merger, Taishin Financial Holding faced a challenge familiar to many large organizations: how to grow in scale without losing touch with […]

Continue Reading

Cathay Pacific’s “AI Flight Secretary”

How AI Helped Travelers Move from Uncertainty to Action. GOLD WINNER –AI FOR BETTER MARKETING 2026 Cathay Pacific – AI Flight Secretary: Winning the Conversion WarSubmitted by Zenith Taiwan CASE STUDY SUMMARY Travel decisions are often shaped by uncertainty. Consumers compare destinations, evaluate budgets, consider schedules, and weigh competing priorities before deciding whether to book. […]

Continue Reading