AI Turns Climate Anxiety into Belief: Vattenfall’s Fossil FreeDOM
Vattenfall – “Fossil FreeDOME” Submitted by OMD Sweden Case Study Summary “Fossil FreeDOME” by Vattenfall, the state-owned Swedish multinational energy company, used AI to combat climate fatigue and reignite belief in a fossil-free future. As public optimism waned—especially among young Swedes—this immersive, AI-powered VR experience offered individuals a deeply personal vision of a sustainable world […]
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