Trash Talk Turned Transformation: How AI Helped McDonald’s Make Litter Pay
McDonald’s Sweden – “Deal with the Trash” Submitted by OMD Sweden Case Study Summary: In response to growing frustration over littering in Sweden—where fast-food packaging contributes to 15% of street waste—McDonald’s Sweden, with OMD, reimagined its loyalty program. Instead of rewarding purchases, it rewarded responsible behavior: properly disposing of trash—even competitors’ packaging—could now earn consumers […]
Continue Reading