AI Meets DIY: IKEA Powers Entrepreneurial Workspaces in Taiwan
IKEA — “Start Up the Start-Up” (Taiwan)Submitted by Starcom Taiwan Case Study Summary: IKEA Taiwan launched the “Start Up the Start-Up” campaign to support a new generation of entrepreneurs by transforming its home furnishing expertise into adaptable workspace solutions. With 99% of Taiwan’s businesses classified as SMEs (Small to Medium Enterprises)—and many operating in unconventional […]
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