Don’t Just Target—Reassure: Samsung’s AI Turns Hesitation into Sales
Samsung E-Shop – “Decoding Doubt: Selling Through Uncertainty” Submitted by Starcom Taiwan Case Study Summary In a highly competitive e-commerce market dominated by multi-brand platforms offering variety and discounts, Samsung E-Shop faced the challenge of distinguishing itself. Rather than competing on price, Samsung redefined its commerce strategy by addressing the root of consumer hesitation—doubt. Through […]
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