Internationalist Awards – Page 6 – The Awards for Inspiration, Innovation, Results

Don’t Just Target—Reassure: Samsung’s AI Turns Hesitation into Sales

July 10, 2025July 10, 2025 inter-awards1136

Samsung E-Shop – “Decoding Doubt: Selling Through Uncertainty” Submitted by Starcom Taiwan Case Study Summary In a highly competitive e-commerce market dominated by multi-brand platforms offering variety and discounts, Samsung E-Shop faced the challenge of distinguishing itself. Rather than competing on price, Samsung redefined its commerce strategy by addressing the root of consumer hesitation—doubt. Through […]

Print Gets Personal: How REWE Used AI to Reinvent Newspaper Deal Ads

July 10, 2025July 10, 2025 inter-awards2289

REWE – RTRDP-DCO Submitted by OMD Germany Case Study Summary REWE, one of Germany’s largest supermarket chains, turned a traditional media channel—newspaper ads—into a high-performance, hyper-personalized marketing tool using AI and real-time retail data. In a country where print remains a critical driver of grocery shopping decisions, REWE faced a challenge: how to ensure every […]

Tourism in Real Time: Burgenland’s AI Playbook for Beating the Booking Curve

July 10, 2025July 10, 2025 inter-awards1144

Burgenland Tourismus – “Future Targeting for Burgenland Tourism” Submitted by MEDIAPLUS Austria Case Study Summary: To address the growing trend of last-minute travel decisions—55% of travelers now book vacations spontaneously—Burgenland Tourismus, with Mediaplus Austria, launched an AI-powered autumn campaign designed to dynamically manage regional tourism demand. Traditional static media planning methods were no longer sufficient […]

Continente’s €13M Recipe: How AI Turned Grocery Lists into Gold

July 10, 2025July 10, 2025 inter-awards795

Continente – From Transactions to Tributes: How Continente Turned Shopping Data into a Personalized Year-End Celebration Submitted by Arena Media Portugal Case Study Summary: What if your grocery list could tell the story of your life? Portuguese retailer Continente posed that question at the end of the year—and delivered a breakthrough campaign that turned millions […]

From Clutter to Confidence: How AI Helped Audi Reinvent Online Car Buying

July 10, 2025July 10, 2025 inter-awards972

Audi — The Audi Audit: AI Clears the ClutterSubmitted by PHD Germany Case Study Summary: In a rapidly evolving automotive landscape, Audi faced a challenge: how to maintain its premium brand perception while scaling its used car advertising through Google’s new Vehicle Ads. Listings across hundreds of dealers often featured inconsistent imagery, outdated pricing, and […]

From Rush Hour to Powder Hour: How AI Prompted the Perfect Escape

July 10, 2025July 10, 2025 inter-awards634

Dolomiti Superski “Time Out? Superski!” Submitted by Weischer.JvB x St. Elmo’s Tourism Case Study Summary: Dolomiti Superski, the world’s largest ski destination with 12 interconnected resorts in the Italian Alps, is a breathtaking winter paradise offering something for everyone—from adrenaline-pumping slopes to wellness retreats and gourmet experiences. But in trying to be everything to everyone, […]

AI Meets DIY: IKEA Powers Entrepreneurial Workspaces in Taiwan

July 10, 2025July 10, 2025 inter-awards960

IKEA — “Start Up the Start-Up” (Taiwan)Submitted by Starcom Taiwan Case Study Summary: IKEA Taiwan launched the “Start Up the Start-Up” campaign to support a new generation of entrepreneurs by transforming its home furnishing expertise into adaptable workspace solutions. With 99% of Taiwan’s businesses classified as SMEs (Small to Medium Enterprises)—and many operating in unconventional […]

TRENDING…. Purposeful Gaming: A Winning Combination for Brands and Players…

June 4, 2025July 10, 2025 deborahmalone557

Gaming and Purpose may not immediately seem to go hand in hand, but the combination is making a difference to many categories of business, from consumer goods to nonprofits. In 2022, during an interview with the forward-thinking Pete Blackshaw, while CEO of the Cincinnati-based Cintrifuse, he foresaw the convergence of “Green and Gaming.” Pete, a veteran of […]

MEDIA INNOVATION WINNERS ANNOUNCED!

April 24, 2025July 11, 2025 inter-awards3257

Not only did this year represent a record number of entries in The Internationalist Awards for Innovation in Media, but we are also recognizing more high-quality work than ever before in our seventeen-year history of honoring inspirational case studies from around the globe! Given that the Internationalist Awards for Innovation in Media are based on […]

Winners Set New Benchmarks in Digital Marketing…

December 7, 2024January 17, 2025 deborahmalone1175

WINNERS ANNOUNCED in The 16th Annual INTERNATIONALIST AWARDS for INNOVATIVE DIGITAL MARKETING SOLUTIONS! Digital marketing innovation has evolved beyond mere technological implementations to focus on meaningful solutions with measurable societal and business impacts. This year’s winners demonstrate: The most effective campaigns solve real problems, maintain authentic connections with their audiences, and deliver tangible results. By […]