Level Up Your Greens: How Knorr Made Veggies Game-Changing Heroes
Case Study Summary Knorr’s #ModTheVeg campaign is a standout example of purpose-driven innovation in gaming. Facing a disconnect with younger audiences who viewed vegetables—and the Knorr brand—as outdated, Knorr identified a unique cultural insight: in popular video games, vegetables are often portrayed as weak or worthless. This digital bias mirrored real-life attitudes, especially among Gen […]
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