Real Beauty, Reimagined for a Digital World

Dove (Unilever) – “Real Beauty for the AI Era” Submitted by Mindshare Case Study Summary: To mark the 20th anniversary of its Real Beauty platform, Dove launched a bold campaign to combat a new threat: AI-generated beauty standards. As generative AI tools began producing hyper-idealized images based on biased internet training data, Dove aimed to […]

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