Magnum’s AI Strategy Drove 30% Sales Lift by Turning Data into Demand
Magnum (Unilever) – “Ice Ice Maybe? With Data, Baby!” Submitted by PHD Germany x Weischer.JvB Germany Case Study Summary In the summer of 2024, Magnum, Unilever’s iconic ice cream, faced a dual challenge: unpredictable weather across Germany and inconsistent regional demand, even during ideal conditions. Instead of relying on broad, weather-driven media strategies, Magnum and […]
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